Manager – Customer Targeting & Eligibility List Consultant – Strategic Marketing Data & Campaign Optimization Lead

About arenaflex – Pioneering Innovation for Over 175 Years

arenaflex is a global leader in financial services, renowned for its relentless focus on innovation, customer‑centricity, and a culture built on shared values and leadership behaviors. With a heritage spanning more than a century and a half, arenaflex empowers its colleagues to thrive both professionally and personally. From comprehensive well‑being programs to continuous learning opportunities, arenaflex invests in the growth of every team member, ensuring that each voice is heard and every idea can shape the future of the business.

Why This Role Matters

As the Manager – Customer Targeting & Eligibility List Consultant, you will sit at the heart of arenaflex’s Enterprise Customer Engagement Solutions (ECES) team, a critical component of the larger Enterprise Communications and Martech Experiences (ECMX) organization. ECES partners with US, International, and Merchant businesses to design and execute precise customer targeting and eligibility strategies for marketing campaigns. This role is dedicated to supporting the US Marketing organization, helping it deliver relevant offers to both Consumer and Commercial customers.

Role Overview

In this position, you will act as a trusted advisor to marketing leaders, guiding them through the complexities of data‑driven targeting, eligibility verification, and campaign execution. You will be the subject‑matter expert on the end‑to‑end targeting process, ensuring that every list is accurate, compliant, and delivered on time. Your expertise will drive efficiencies, automate repetitive tasks, and elevate the overall quality of arenaflex’s marketing initiatives.

Key Responsibilities

• Strategic Consultation: Partner with marketing teams to develop targeting and eligibility strategies for benefit reinforcement, spend‑driven campaigns, and new product launches.
• Data Research & Segmentation: Conduct deep‑dive research on emerging data elements, evaluate segmentation models, and collaborate with risk and analytics partners to validate eligibility criteria.
• Request Management: Review all list request submissions for accuracy, finalize specifications with marketers, and provide clear, actionable instructions to the list execution team located in India.
• Platform Expertise: Serve as a subject‑matter expert for platform transformation initiatives, participate in testing, and support migration of campaigns to new targeting platforms.
• Issue Resolution: Troubleshoot data anomalies, address customer complaints, and resolve complex problems that arise during list creation or campaign execution.
• Process Improvement: Identify and lead process‑efficiency projects, automate manual steps, and reduce the volume of list requests to free up capacity for higher‑value work.
• Training & Enablement: Design and deliver training programs for marketers on targeting processes, eligibility rules, and best practices for list submission.
• Compliance & Governance: Maintain a strong control mindset, ensuring all list executions adhere to regulatory and internal compliance standards.

Essential Qualifications

• Bachelor’s degree in Business, Marketing, Data Science, or a related field.
• Minimum of 5 years of experience in marketing operations, data‑driven campaign management, or a similar role.
• Demonstrated ability to think strategically and logically, translating business objectives into actionable data solutions.
• Hands‑on experience with marketing platforms (e.g., arenaflex, arenaflex, arenaflex, arenaflex) and a solid understanding of how they integrate with data warehouses.
• Exceptional organizational skills with a proven track record of meeting tight deadlines while managing multiple priorities.
• Strong communication abilities—capable of explaining complex technical concepts in plain language to non‑technical stakeholders.
• Proactive “can‑do” attitude, creative problem‑solving mindset, and a collaborative approach to cross‑functional work.

Preferred Qualifications

• Advanced degree (MBA, Master’s in Analytics, or related) or relevant certifications.
• Experience with big‑data platforms or programming languages such as Hive, PySpark, or SQL.
• Background in risk management, compliance, or regulatory environments within financial services.
• Demonstrated success leading automation initiatives that resulted in measurable efficiency gains.
• Familiarity with agile project management methodologies and tools.

Core Skills & Competencies

• Analytical Acumen: Ability to interpret large data sets, identify trends, and make data‑driven recommendations.
• Stakeholder Management: Build strong relationships with marketing, risk, analytics, and technology teams.
• Process Optimization: Design, document, and refine processes to improve speed, accuracy, and compliance.
• Technical Fluency: Comfortable navigating marketing automation platforms, data warehouses, and reporting tools.
• Leadership & Coaching: Mentor junior team members and lead training sessions for broader marketing audiences.
• Compliance Focus: Maintain vigilance over data privacy, regulatory requirements, and internal policy adherence.

Career Growth & Development at arenaflex

arenaflex is committed to your continuous growth. In this role, you will have access to:

• Mentorship from senior leaders within the ECMX organization.
• Opportunities to lead high‑visibility transformation projects that shape the future of marketing data at arenaflex.
• Cross‑functional rotations that broaden your expertise across analytics, risk, and product development.
• Funding for certifications, conferences, and advanced coursework in data science, marketing technology, or project management.
• A clear career ladder that can lead to senior manager, director, or strategic advisory positions within arenaflex’s global marketing ecosystem.

Compensation, Perks & Benefits

arenaflex offers a competitive total rewards package that reflects the value you bring to the organization:

• Base salary ranging from $80,000 to $155,000, commensurate with experience, location, and performance.
• Annual performance‑based bonus and incentive programs.
• Comprehensive health, dental, vision, life, and disability insurance plans.
• Generous 401(k) match (6% company contribution) and retirement planning resources.
• Financial coaching, wellness programs, and access to global on‑site health centers.
• Flexible work models – hybrid, fully remote, or on‑site – tailored to role requirements and personal preferences.
• 20+ weeks of paid parental leave for all parents, regardless of gender, supporting adoption, surrogacy, or pregnancy.
• Employee assistance programs, confidential counseling, and mental‑health resources through the arenaflex Healthy Minds initiative.
• Paid time off, holidays, and additional leave for community volunteering.

Work Environment & Culture

At arenaflex, you will join a vibrant, inclusive community where diversity of thought fuels innovation. Our culture is built on:

• Collaboration: Cross‑functional teams work together to solve complex business challenges.
• Transparency: Open communication channels ensure you are always informed about strategic priorities.
• Empowerment: You are encouraged to take ownership of projects, experiment, and drive change.
• Well‑Being: Flexible schedules, wellness resources, and a supportive leadership team help you maintain a healthy work‑life balance.
• Recognition: Regular acknowledgment of achievements through awards, spot bonuses, and career milestones.

Application Process & Next Steps

If you are a strategic thinker with a passion for data‑driven marketing, a knack for translating complex eligibility rules into actionable campaign assets, and a desire to grow within a world‑class financial services organization, we want to hear from you. Apply today to join arenaflex’s dynamic team and help shape the future of customer engagement.

How to Apply

Submit your resume and a compelling cover letter outlining how your experience aligns with the responsibilities and qualifications listed above. Our recruiting team will review your application and reach out to schedule an interview if your profile matches our needs.

arenaflex is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, or any other characteristic protected by law.

Join arenaflex today and become part of a legacy of innovation, service, and excellence.