Experienced Customer Analyst – Customer Segmentation & Marketing Analytics Expert

Join arenaflex, a premier kids and baby clothing brand, in Portland, OR, and work remotely from the West Coast Are you passionate about understanding customer behavior and driving business growth through data-driven insights? Do you thrive in a collaborative and innovative work environment where you can make a meaningful impact? Look no further! arenaflex, a leader in the kids and baby clothing industry, is seeking an experienced Customer Analyst to join our Ecommerce department. As a key member of our Customer Analytics team, you will play a critical role in developing and executing strategies to increase new customer growth, expand customer lifetime value through personalization, and identify key trends and behaviors that influence loyalty and retention.

About arenaflex

arenaflex is a Portland, Oregon-based company that has been a champion of childhood for over 30 years. Our mission is to create high-quality, sustainable, and fun clothing that lets kids be kids. We believe in the importance of family, community, and the environment, and we strive to make a positive impact on the world through our business practices. Our team members are passionate about our brand values and are committed to delivering exceptional customer experiences.

The Role

As a Customer Analyst at arenaflex, you will be responsible for providing hands-on and strategic support to the broader Hanna enterprise across activities and analytics that increase new customer growth, expand customer lifetime value through personalization, and identify key trends and behaviors that influence loyalty and retention. You will serve as our customer segmentation SME, leveraging your quantitative and programming skills to not only discern what drives customer behavior but also directly influence key marketing metrics by applying learnings through segmentation activities.

Key Responsibilities

* Own customer segmentation rules across our activation channels (paid, email, SMS, and others), partnering with channel managers to develop campaigns utilizing this knowledge.

• Enhance customer data in our Customer Data Platform (CDP) and marketing platforms to build a robust strong customer profile across many dimensions to enable personalization and response.
• Maintain customer data quality by performing routine audits of business rules, validating customer counts across segments, and proactively resolving issues when encountered.
• With the support of database administrators, serve as customer data steward, coordinating to ensure accurate data integration and synchronization of data among systems.
• Partner and collaborate with data science providers to build and utilize scoring models that predict performance across various dimensions (discount, churn, product affinities, etc) as necessary.
• Coordinate with the marketing operations team to deliver audience data, proactively responding to requests and resolving issues to ensure timely launch of campaigns.

Marketing & Customer Analytics

* Perform standardized analyses to provide insights into business, campaign, and customer performance as well as recommend future initiatives. These reports will be developed in either SQL or Power BI (or similar platform).

• Establish baselines for campaign performance expectations by segment and measure results against benchmarks.
• Deliver key insights to educate and inform key stakeholders of business performance through a customer lens.
• Partner with BI teams in IT and finance to automate new reports or enhance existing reports in Power BI as necessary.
• Design and measure in-market tests to establish incremental impact of new initiatives on key business outcomes.
• Deliver other analytics as requested.

What You'll Bring

* Undergraduate degree or equivalent work experience in business, marketing, economics, social sciences, or related field. Master’s degree is a plus.

• 2-4 years of hands-on experience in working with marketing and customer data, preferably in a retail organization with a digital presence. Experience building predictive scoring models is a plus.
• Passion for improving customer experience and understanding customer behavior.
• Above-average programming expertise in SQL, Python, or similar programming languages in BigQuery, Snowflake, or similar platforms. Hands-on work experience with a Customer Data Platform (CDP), Email Service Provider (ESP), and Salesforce Commerce Cloud (SFCC). Experience with Google Analytics or Adobe Analytics is a plus.
• Strong attention to detail and ability to think logically and critically to solve problems.
• Strong drive for results and ability to meet deadlines.
• Demonstrated ability to acquire knowledge of new systems.
• Demonstrated ability to work as part of a team under tight deadlines.

What We Offer

* Annual base salary range of $93,000-$108,000.

• Flexible work environment with remote and in-office options.
• Comprehensive benefits package, including medical, dental, and vision insurance, 401(k) with employer match, and paid parental leave.
• Generous merchandise discount.
• Wellness program.
• Time off policy of 120 hours at hire, 4 days of paid time off for volunteering, and 8 regular paid holidays plus 3 floating holidays.

Hanna Talent Cultivation Standards

We are committed to protecting our team members from cyber-criminal activity. Please note that we will never:

• Ask for any sensitive personal information via email, text, or other forms of instant messaging.
• Interview you via email and/or send you a list of questions in lieu of an interview.
• Extend an offer without speaking to you via phone or video call.
• Ask for bank account or financial information during the recruiting process.

Legitimate email communication will only be done to and from @arenaflex.com email addresses. Please examine messages carefully to ensure this is the domain you are receiving messages from, as cybercriminals may also utilize domains that look similar but may have one letter off (such as @arenaflex$son.com).

Equal Employment Opportunity

arenaflex provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. As an Equal Opportunity Employer, arenaflex prohibits discrimination, harassment, and retaliation of any kind. arenaflex encourages applicants of all ages.

How to Apply

If you are a motivated and detail-oriented individual with a passion for customer analytics and marketing, we encourage you to apply for this exciting opportunity. Please submit your resume and cover letter to [insert contact information]. We look forward to hearing from you! Apply for this job