Senior Director of Growth Marketing

Role Description White & Warren is a luxury cashmere brand founded in 1997, inspired by the fast pace and relentless energy of New York City. We are seeking a Senior Director of Growth Marketing to build and scale a modern, measurement-driven acquisition engine. This role will drive profitable new customer growth across paid and emerging channels while partnering closely with Retention and Brand to maximize long-term customer value. This is a high-impact role for someone who can move fluidly between strategy and performance, bringing a clear point of view on where to invest, how to measure success, and how to scale efficiently. You will report into the SVP of Brand & Digital, own the marketing acquisition P&L, and play a key role in shaping the next phase of growth.

Qualifications

Acquisition Strategy:

• Define and scale customer acquisition across paid media (Meta, Google), affiliate (including influencer partnerships beyond PR-owned), direct mail, and emerging channels
• Establish clear channel roles across the funnel and evolve the mix based on performance and scalability
• Identify opportunities to acquire higher-value customers, with a focus on AOV, LTV, and long-term contribution

Budget and P&L Ownership:

• Ownership of acquisition investment strategy and performance against growth and efficiency targets
• Own allocation of marketing spend across channels to drive efficient, scalable growth
• Partner with Finance on monthly variance reporting, in-quarter reforecasts, and capital allocation decisions tied to incremental return
• Translate performance data into clear investment decisions and strategic direction
• Guide channel prioritization based on incremental return, not platform-reported performance

Measurement and Testing:

• Build and evolve a performance measurement framework grounded in business impact (CAC, LTV, MER, contribution margin)
• Establish an incrementality-driven testing roadmap across channels, creative, and offers
• Move the organization beyond last-click attribution to a more holistic view of performance

Forecasting and Planning:

• Develop bottoms-up acquisition forecasts tied to revenue and customer growth targets
• Partner with Finance and leadership to align investment with business goals

Creative Performance:

• Own the performance creative testing roadmap, including channel-specific creative briefs, asset development priorities, and the feedback loop between performance data and creative output
• Brief Brand and Creative on channel-specific creative needs; brand-level concepting and execution remain with the Brand and Creative teams
• Build feedback loops between performance data and creative development to continuously improve results

Team Leadership:

• Lead and develop the growth marketing function; set strategy, define the testing roadmap, and direct execution through your direct reports and external partners
• Manage the Growth Marketing Consultant on day-to-day channel execution; bring tactical work in-house over time as the function matures
• Partner closely with the Video & Content Producer and CRM Manager, as well as the broader Ecommerce, Creative, and Merchandising teams to ensure alignment across the customer lifecycle
• Contribute to integrated marketing planning in partnership with the Director of Integrated Marketing

Reporting Structure and Cross Functional Relationships This role reports to the SVP of Brand & Digital, with full ownership of the paid acquisition P&L. This role will lead a channel execution layer underneath them, and partner closely with several functions across the Marketing team: Direct Reports:

• Growth Marketing Consultant (channel execution): owns day-to-day Meta and Google campaign management, direct mail execution and vendor coordination, weekly performance reporting and KPI scorecards, budget pacing and in-platform optimization, campaign launches tied to product drops and promos, and tactical testing within the testing roadmap you set. The Senior Director of Gro sets strategy and the testing roadmap; the consultant executes against it.
• Social and Influencer Manager: owns ShopMy, influencer partnerships, and organic social with revenue accountability. (Hire is currently open; the role will partner on the search and onboarding.)

Direct Partners:

• CRM Manager (lifecycle / email / SMS / loyalty): runs the retention program. You'll align on shared customer KPIs, but the CRM function sits separately and is not part of this role's scope. A strong working relationship across acquisition and retention is essential.
• Video & Content Producer: sits within the Creative team with dedicated time allocated to performance creative for paid social. You'll brief the testing roadmap and partner on rapid iteration cadence.
• Director of Integrated Marketing: owns the integrated planning calendar; you'll contribute channel and acquisition strategy into seasonal GTM planning.

Cross-Functional Collaboration:

• Brand & Creative: brief channel-specific creative needs; brand-level concepting and execution remain with the Brand and Creative teams
• Ecommerce: partner on site CVR, landing page performance, and post-click experience for paid acquisition traffic
• Finance: monthly variance reporting, in-quarter reforecasts, and capital allocation decisions
• Merchandising: align on category-level acquisition strategy and new-launch GTM support

Qualifications:

• 7-10 years in growth or performance marketing, ideally within DTC or omnichannel retail, with proven track record scaling acquisition programs across paid digital channels
• Must have deep expertise in growth economics, including CAC, LTV, contribution margin, and channel-level profitability with prior P&L ownership preferred
• Strong understanding of incrementality and attribution limitations; experience with marketing mix modeling (MMM) and/or advanced attribution methodologies
• Experience leading and developing teams, as well as managing external agency partners
• Strong strategic mindset with the ability to translate data into clear investment decisions and actionable plans
• Highly analytical, with a demonstrated ability to use testing frameworks and performance insights to drive outcomes
• Comfortable operating in fast-paced, entrepreneurial environments with lean teams and evolving priorities
• Strong cross-functional collaborator, with experience partnering across Ecommerce, Brand, and Finance
• Experience in women's luxury or premium apparel preferred
• Shopify experience a plus

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