Early-Stage Growth Marketer for AI Health App's First Paying Users
About Clawvy Clawvy is an early-stage consumer health mobile app with four AI companions: KEN for coordination and briefings, RIA for nutrition, KAI for movement, and SOL for recovery and habits. Instead of another chat interface, Clawvy is designed to turn everyday health data into proactive, friendly briefings. The current public landing page is at clawvy.ai. I am actively building the app and refreshing its UI and character-led brand identity to feel warmer, calmer, and more trustworthy. This evolving product and brand story can support marketing, but the real goal of this role is acquiring early paying users. What I need I am a solo founder and developer looking for an early-stage consumer app growth marketer for an initial paid trial. I do not simply need someone to post on social media or produce content on a schedule. I need someone who has helped a new mobile app, subscription product, wellness product, or similarly early consumer product find its first paying users. Primary objective Help identify and execute the most promising path toward Clawvy's first 10 paying subscribers. This is not a request to guarantee results. I want a thoughtful operator who can form clear acquisition hypotheses, run practical tests, learn from real user response, and tell me what to change in positioning, offer, onboarding, or channel focus. What you may work on - Define a narrow early adopter profile and the strongest initial use case - Review the landing page, product messaging, subscription offer, and conversion path - Recommend and run 2 focused acquisition experiments during the trial - Execute hands-on work such as community outreach, beta recruitment, creator outreach, founder-led content, launch preparation, or other channels you believe fit - Use X/Twitter build-in-public content when it supports acquisition or learning, not as the only deliverable - Track simple funnel signals: qualified conversations, landing visits, waitlist or install conversions, activated testers, trial starts, and paid subscribers - Turn UI and brand refresh progress into credible before/after content where useful - Provide a short weekly readout: actions taken, evidence learned, and next decision How we will work I will provide product access, screenshots, feature notes, rough Korean or English thoughts, and fast founder feedback. I will remain involved in customer conversations and approve public-facing claims and posts. You should be comfortable operating with an unfinished early product and adapting quickly based on evidence. Important This is a health and wellness product. Marketing must be warm and persuasive without exaggerated medical, weight-loss, or guaranteed outcome claims. Trust matters more than growth-hacker language. Good fit if you - Have personally worked on early customer acquisition for a consumer app or subscription product - Can point to paying-user, trial, signup, or conversion outcomes, not just reach or engagement - Know how to choose channels under a limited early-stage budget - Are practical enough to execute, not only deliver a strategy deck - Write natural English and communicate asynchronously To apply Please begin your proposal with "Clawvy" and answer: 1. Describe one early-stage consumer or subscription product where you helped acquire initial paying users. What did you personally execute and what measurable result followed? 2. With 4 weeks and a limited budget, what two channels would you test first for Clawvy and why? 3. What weekly metrics would you track before and after the first subscription conversions? 4. What would you need me, as the founder, to do directly during the trial? Apply tot his job Apply To this Job