Experienced Associate Director, Customer and Product Insights – Driving Business Growth through Data-Driven Insights

At arenaflex, we're on a mission to revolutionize the way we understand and serve our customers. As a key member of our Insights team, the Associate Director of Customer and Product Insights will play a pivotal role in shaping our business strategy by delivering actionable insights that drive growth, innovation, and customer satisfaction. If you're a seasoned insights professional with a passion for driving business decisions, we want to hear from you!

About arenaflex

arenaflex is a leading innovator in the industry, dedicated to harnessing the power of data and insights to drive business success. Our team of experts is passionate about staying ahead of the curve, leveraging cutting-edge research methodologies, and fostering a culture of collaboration and innovation. As a remote-first company, we offer the flexibility and autonomy to work from anywhere, while still being part of a dynamic and supportive team.

The Role

As the Associate Director of Customer and Product Insights, you'll be responsible for leading our customer and product research and insights function, driving business decisions to maintain a competitive edge, and delivering best-in-class value propositions and experiences to our customers. This role requires collaboration across brand and product teams, managing a team of insights professionals, and ensuring high-quality research methodologies are employed to inform strategic decisions.

Key Responsibilities

* Proactively define and prioritize the research roadmap across brand and product teams to drive business growth and innovation

• Manage, mentor, and coach direct reports focused on specific work streams, fostering a culture of collaboration and professional development
• Conduct hands-on research and storytelling during team growth stages as needed, staying up-to-date with the latest research methodologies and trends
• Set a high bar for research rigor and insights storytelling, ensuring that our insights are actionable, relevant, and impactful
• Oversee vendor partnerships to leverage quality research methods and manage budgets efficiently, ensuring that our research investments yield maximum returns
• Collaborate with Marketing Insights leads to build an integrated understanding of customers and market dynamics, driving business decisions that meet customer needs
• Forge relationships with adjacent insight, analytics, and intelligence teams to enhance market understanding and drive business growth
• Represent customer insights in leadership forums to inform decision-making and action planning, ensuring that customer needs are at the forefront of our business strategy
• Oversee team performance and professional development, providing feedback and coaching to ensure that our team is equipped to drive business success
• Promote engagement with business senior leadership as consumer champions, ensuring that our insights are heard and acted upon

Requirements

* Bachelor's degree or four or more years of work experience

• Eight or more years of relevant experience in Marketing, Customer Experience, or User Experience research
• Experience designing qualitative and quantitative research programs to address business needs, with a strong command of advanced quantitative methodologies such as maxdiff, conjoint, segmentation, and cluster analysis
• Experience with qualitative research methods like focus groups, in-depth interviews, and ethnography, with the ability to synthesize data from multiple sources into actionable insights and recommendations
• Strong analytical and problem-solving skills, with the ability to communicate complex insights in a clear and compelling manner

Nice-to-Haves

* Four or more years of experience managing a team of three or more people, with a proven track record of leadership and team development

• Experience providing insights for value proposition development, with a deep understanding of customer needs and preferences
• Experience leveraging secondary data and trends to inform business scenarios, with a strong ability to analyze and interpret complex data sets
• Ability to present insights compellingly and establish rapport with Senior Leadership, with a strong understanding of business acumen and consultative skills
• Experience in consumer or business space marketing, CX, or UX research, with a deep understanding of customer behavior and preferences

Benefits

* Competitive salary and benefits package, including health and wellness benefits, short-term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance, and tuition assistance

• Opportunity to work with a dynamic and supportive team, with a focus on collaboration, innovation, and professional development
• Flexible remote work arrangement, with the autonomy to work from anywhere
• Opportunity to make a meaningful impact on our business strategy and customer experience
• Access to cutting-edge research methodologies and tools, with ongoing training and development opportunities

How to Apply

If you're a seasoned insights professional with a passion for driving business decisions, we want to hear from you! Please submit your application, including your resume and a cover letter, to [insert contact information]. We're excited to hear from you and explore how you can contribute to our team's success! Apply for this job