Product Marketing Manager
About Us
Foundation AI is the only AI-native document intake automation platform serving the claims and litigation industries. Founded in 2019 by a team of lawyers and data scientists, Foundation AI processes millions of documents each month for hundreds of US law firms, including many of the largest and most respected plaintiff and injury law firms in the country. Find out more at www.foundationai.com Job Summary Foundation AI is seeking a Product Marketing Manager (PMM) to own the go-to-market strategy and execution for our AI-powered legal technology platform. This individual contributor role sits at the intersection of product, sales, and marketing — translating complex AI capabilities into compelling narratives that resonate with plaintiff attorneys and legal operations professionals. The ideal candidate brings a sharp instinct for positioning, a track record in B2B SaaS or legal technology, and the ability to move fast across product launches, competitive intelligence, and sales enablement. You will work closely with executive leadership, product, sales, and the broader marketing team to ensure Foundation AI is clearly differentiated and compellingly communicated in the market. It will be a fast-paced role in a fast-growing company.
Key Responsibilities
Product Launches & Go-to-Market Own end-to-end go-to-market planning for new product features and releases, including positioning, messaging, launch timelines, and cross-functional coordination. Partner with product management to deeply understand the roadmap and translate technical capabilities into customer-facing value propositions. Develop launch assets including press releases, one-pagers, landing page copy, email announcements, and social content. Coordinate launch readiness across sales, customer success, and marketing to ensure consistent, timely delivery. Competitive Intelligence & Market Positioning Build and maintain competitive battlecards, win/loss analysis, and market landscape research focused on the legal technology and plaintiff attorney space. Monitor competitor messaging, product updates, and market trends; synthesize findings into actionable insights for product and sales teams. Define and own Foundation AI's positioning and messaging framework, ensuring differentiation is clear and consistently applied across all channels. Conduct customer and prospect interviews to inform messaging, identify pain points, and surface unmet needs. Sales Enablement & Pipeline Support Develop and maintain a library of sales collateral, including pitch decks, case studies, objection handling guides, demo scripts, and ROI tools. Partner with sales and sales operations to identify gaps in the buyer journey and create targeted content to accelerate pipeline progression. Train sales team members on messaging, product positioning, and competitive differentiation. Ensure all sales materials reflect current product capabilities, partner integrations, and brand standards. Campaign & Content Collaboration Collaborate with the Marketing Project Manager, marketing team and content partners to ensure product messaging is accurately represented across email, social, website, and event channels. Contribute to integrated marketing campaigns tied to product milestones, industry events, and key sales initiatives. Serve as a messaging subject matter expert for external agencies, writers, and design partners producing product-related content.
Qualifications
Required 4+ years of experience in product marketing, with demonstrated ownership of launches, positioning, or competitive programs. Experience in B2B SaaS, professional services, or technology-driven products. Strong writing and communication skills — ability to craft clear, compelling narratives for technical and non-technical audiences. Proven ability to work cross-functionally with product, sales, and marketing stakeholders. Comfortable operating independently in a fast-paced, remote environment with priorities. Preferred Experience in legal technology, AI, plaintiff attorney workflows, litigation finance, or legal operations. Familiarity with the plaintiff attorney market, including personal injury, mass tort, or class action practice areas. Experience supporting go-to-market in a startup or early-stage environment. Background in working with sales-led or product-led growth motions in a B2B context. Skills & Competencies Product storytelling and message development Competitive analysis and market research Sales enablement content creation Cross-functional collaboration and stakeholder influence Strong written and verbal communication Analytical thinking and data-informed decision making Ability to manage multiple priorities and meet deadlines independently Our Commitment: At Foundation AI, we're committed to creating an inclusive and diverse workplace. We value equal opportunity and affirmative action principles, giving everyone an equal chance to succeed. We're dedicated to offering equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. Upholding these values and adhering to applicable laws is paramount to us. For any feedback or inquiries, please contact us at [email protected] Learn more about us at www.foundationai.com Apply To This Job