Director of Sales
Why 7Gen We're a growth-stage company making it easy for fleets to go electric. Our EV-as-a-Service model handles everything: vehicle procurement, charging infrastructure, financing, subsidies, and software — so our clients don't have to. We focus on medium- and heavy-duty commercial fleets across Canada: courier/last-mile delivery, regional trucking, drayage, and bus fleets. Our name comes from the Seven Generations Principle: decisions today should benefit people seven generations into the future. We're at the inflection point where MHDV electrification stops being a pilot conversation and becomes a fleet-wide procurement decision. We need a sales leader who knows how to win those decisions. The Opportunity You will own the revenue side of the business. Day one, that means leading our team of 2.5 Account Executives + 1 SDR, owning pipeline and quota, and personally working the largest enterprise opportunities. Over the next 12–24 months, it means building 7Gen's commercial engine: hiring, segmenting territories, tightening our sales motion, and broader GTM across Canada and potentially the USA. You won't be selling cold. Our customers are commercial fleets that already know they need to electrify; the question is how, with whom, and on what economics. Your job is to be the person they trust to answer those questions. Examples of what you'd own: A personal book of the largest, most strategic enterprise opportunities: player-coach, not just a manager Quota, forecast, and pipeline accuracy across the AE/SDR team Sales process, comp plans, CRM hygiene, and the playbook that scales us from 4 to 10+ quota carriers Hiring and developing the next generation of AEs, including identifying who on the existing team is ready for more Customer segmentation across our four core verticals: urban last-mile, regional trucking, commercial transit, school bus Tight collaboration with our Marketing Director on demand gen, ABM, and event strategy — or full GTM ownership if scope expands Voice of the customer back into product, operations, and finance What We Look For 8+ years selling into Canadian commercial fleet customers with a strong bias to heavier assets (Class 5–8, vocational, transit/coach). Whether that's been at a fleet lessor or FMC (Element, Foss National, Holman, Ryder, Penske, NationaLease, PacLease, Idealease, Maxim), a heavy-truck OEM or dealer group (Daimler/Freightliner, Volvo/Mack, PACCAR/Kenworth/Peterbilt, Navistar/International, Hino; Premier Truck Group, Rush Truck Centres of Canada, Inland, Vision, First Truck Centre, Surgenor, Velocity), a telematics provider (Geotab, ISAAC, Samsara, Fleet Complete, Motive), a fuel/payments player (WEX, Shell), or an EV-adjacent player (charging, upfitting, finance) — what matters is that you can name the fleet manager at a Canadian for-hire carrier or last-mile fleet from memory, and they'll pick up your call. A track record of carrying and beating quota personally — top performer, not just a manager Direct experience managing a sales team of 3–5+, with examples of how you've coached AEs into bigger producers Comfort with a complex, consultative, multi-stakeholder enterprise sale: 6–18 month cycles, CFO + Fleet + Operations + Sustainability stakeholders, leasing/financing economics in the deal The personal scrappiness to operate without a 50-person enablement team. We don't have a sales ops director or a deal desk yet — you'll help build them Bonus Points EV, sustainability, or clean-tech experience. We can teach the EV story; we can't teach 15 years of fleet relationships Experience at a venture-backed scale-up where revenue went from $X to $10X French language ability (helpful for our Quebec book) Experience selling a services + software + asset finance package. Knowledge of finance/lease products (TCO conversations, residual value, term structures) Marketing or full GTM ownership in a prior role
Compensation
Salary: Competitive base + commission & bonus structure Equity: meaningful grant, calibrated to level Benefits: full health/dental, remote-friendly, flexible time off How We Hire Intro call (30 min): mutual fit, your fleet rolodex, what you'd want to know about us Working session (90 min): walk us through the most complex Canadian fleet deal you've personally closed, end-to-end — stakeholders, economics, what nearly killed it Team & operating model (60 min): meet the existing AE/SDR team, talk through how you'd run the first 90 days Reference + offer: we move fast once we're aligned Apply Before your intro call, come ready to share: (a) the most complex Canadian fleet deal you've personally closed, (b) what you'd want to know about 7Gen before saying yes, and (c) one thing you'd change about how MHDV vehicles are sold today. Apply even if you don't tick every box. 7Gen is committed to building a diverse, inclusive team and strongly encourages applications from women, Indigenous people, racialized people, people with disabilities, and members of the 2SLGBTQ+ community. Apply To This Job