Field Marketing Event Manager – US/Canada
Job Description:
- Support the planning and execution of field marketing events aligned to Account Based Marketing and vertical marketing initiatives.
- Coordinate event timelines, logistics, and operational workflows to ensure seamless execution from planning through post-event reporting.
- Own event logistics including venue sourcing and coordination, contract negotiation support, vendor management, catering coordination, A/V and production management, event signage and branding, swag and promotional materials.
- Ensure all event deliverables are executed on time and aligned to brand standards.
- Build and maintain event calendars and timelines.
- Manage registration platforms, attendee communications, confirmations, reminders, and on-site check-in processes.
- Coordinate run-of-show execution and support day-of event logistics to ensure a high-quality attendee experience.
- Manage event budgets, purchase order processing, vendor reconciliation, and expense tracking.
- Capture and upload event leads into CRM systems within 48 hours post-event.
- Develop post-event reporting and recaps, including attendance metrics, registration-to-attendance conversion, attendee engagement, pipeline impact, and recommendations for future optimization.
- Partner closely with marketing, sales, vendors, and external stakeholders to ensure alignment across event goals, timelines, and deliverables.
- Coordinate on-site staffing and support effective communication across all teams involved in event execution.
- Track and report on key event KPIs including events delivered on time and within budget, attendee satisfaction, lead capture metrics, pipeline generation, and event engagement performance.
Requirements:
- 3–5 years of experience in field marketing, event management, experiential marketing, or campaign operations within B2B technology or SaaS environments.
- Experience managing multiple events and competing priorities simultaneously.
- Strong project management, organizational, and time management skills.
- Excellent communication, negotiation, and stakeholder management abilities.
- Experience coordinating event logistics, vendors, and attendee communications.
- Ability to work independently while collaborating effectively across cross-functional teams.
- Strong attention to detail with the ability to operate efficiently in fast-paced environments.
- Willingness and ability to travel for event execution as needed.
- Familiarity with CRM and event registration platforms.
Benefits:
- Remote work options
- 12-month contract with extension opportunities
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