Analyst Relations & Customer Marketing Manager

We're looking for an Analyst Relations & Customer Marketing Manager to help tell the Constructor story to both industry analysts and our valued customers. You'll lead our relationships with Gartner, Forrester, IDC, and other tier-1 firms, managing everything from briefings and evaluations to ongoing analyst engagement. You'll also create and run campaigns that ensure our customers know about our latest products and features as well as grow our customer advocacy program. If you've thrived in the world of analyst relations, know what it takes to perform well in a Magic Quadrant or Forrester Wave, and want to gain traction with our current customers, this is the role for you. Analyst Relations

• Own the AR program end-to-end: annual strategy, briefings, inquiry management, evaluation cycles, and ongoing analyst engagement
• Manage our presence in major analyst evaluations (Magic Quadrant, Forrester Wave, IDC MarketScape) — from submission strategy through final publication
• Build and maintain genuine relationships with tier-1 and tier-2 analysts, understanding what each analyst cares about and tailoring our engagement accordingly
• Lead briefing preparation: working across product, product marketing, and leadership to build crisp, evidence-backed narratives and prep executive spokespeople
• Maintain an AR intelligence function — tracking analyst sentiment, surfacing relevant research, and feeding competitive and market insights back to product and go-to-market teams

Customer Marketing

• Design and run lifecycle campaigns that drive product and feature awareness among the existing customer base
• Build and execute adoption campaigns in partnership with Product and Customer Success that move customers from awareness to active usage of new and underutilized features
• Produce a steady cadence of customer stories across formats: written case studies, video, slide-ready summaries, and co-branded content
• Build and manage a customer reference and advocacy program — identifying, recruiting, and nurturing customer advocates without burning them out
• Identify and develop upsell-ready customer segments — working with Product Marketing, CS and Sales to create marketing programs that convert engaged, high-adoption customers into expansion pipeline for additional products

Requirements

Required

• 3+ years of experience in analyst relations, with direct ownership of analyst briefings and at least one full evaluation cycle (Magic Quadrant, Forrester Wave, or equivalent)
• Demonstrated ability to build and maintain relationships with industry analysts — not just schedule calls, but cultivate trust over time
• Experience directly managing analyst briefings and managing Q&A without a handler in the room
• Strong command of analyst firm processes, cadences, and relationship tiering across Gartner, Forrester, and IDC
• Comfort working cross-functionally with product, sales, and executive stakeholders to gather input and drive alignment

Preferred

• Experience in customer marketing, customer advocacy, or reference program management
• Background in content creation — case studies, customer stories, or executive communications
• Experience working with CRM data (Salesforce) and customer lifecycle metrics (NPS, CSAT, expansion signals)

Skills

• Exceptional storyteller who turns product capabilities into crisp, compelling stories
• Deep comfort with technical or complex products and familiarity with AI/ML fundamentals
• Excellent project management and attention to detail, able to manage complex initiatives from concept to execution
• Knows how to get what they need from other functions, including Product, CS, Sales, and the executive team
• A growth mindset with creativity, ambition, and a proactive approach to problem-solving and innovation.

Mindset

• Adaptable communicator who can shape the message to the audience
• Nurtures relationships over the long term
• Comfortable with ambiguity and rapid change
• Evidence and data-driven in communication
• Excited by both deep strategy and fast hands-on execution

Benefits

• ️ Unlimited vacation time -we strongly encourage all of our employees take at least 3 weeks per year
• A competitive compensation package including stock options
• Fully remote team - choose where you live
• ️ Work from home stipend! We want you to have the resources you need to set up your home office
• Apple laptops provided for new employees
• ‍ Training and development budget for every employee, refreshed each year
• Parental leave for qualified employees
• Work wi

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