Creative Strategist – Paid Social, Ecommerce
Job Description:
- Lead creative direction and strategy for all clients within your pod, serving as the primary creative voice on accounts
- Develop and continually optimize each client's overarching creative strategy to drive brand growth and ad performance
- Own creative brainstorming sessions, creative kickoffs, and the end-to-end creative brief process
- Craft and present creative roadmaps to the team, including clear hypotheses, testing frameworks, and performance expectations
- Analyze creative performance data from platforms including Facebook Ads Manager, TikTok, Google, and others — translating results into actionable decisions
- Develop creative hypotheses and structured tests to move the needle on KPIs including CVR, CTR, ROAS, and brand awareness
- Serve as the client-facing lead for all things creative: status updates, feedback requests, strategic direction, and scope discussions
- Host client-facing meetings to gauge feedback, align on upcoming campaigns, and review performance against goals
- Pitch new creative concepts to clients, articulating the strategic rationale and expected impact clearly
- Hold clients accountable to agreed timelines and budgets; adjust or close strategies that are not meeting expectations
- Provide clear, actionable feedback to designers, video editors, and content creators to ensure creative quality meets the brief
- Delegate creative requests to the appropriate team members and manage project timelines from inception to delivery
- Partner closely with the in-house paid media team to ensure creative strategy is fully aligned with media buying decisions
- Source and negotiate with UGC creators; manage each project from shipment through to final creative delivery
- Write direct response scripts and consumer-centric copy for ads across platforms
- Monitor market, industry, and platform trends to inform creative strategy and stay ahead of shifts
- Conduct comprehensive market research on customer demographics for each client
- Contribute to the ongoing improvement of Brick's Creative Playbook
- Maintain a regular flow of fresh creative to keep client ad accounts healthy and testing velocity high
Requirements:
- Proven experience developing and executing paid social creative strategy, ideally in a DTC or ecommerce agency environment
- Strong working knowledge of media buying across platforms, including Facebook/Instagram and TikTok — hands-on experience preferred
- Analytical mindset with the ability to interpret performance data and translate it into clear creative decisions
- Excellent written and verbal communication skills; able to present confidently to clients and brief internal teams with precision
- Experience directing UGC creators and managing creator relationships
- Basic graphic design and/or video editing skills
- Strong financial literacy, including understanding of budgets, ROAS, and the relationship between spend and return
- Highly organized with the ability to manage multiple client accounts and campaigns simultaneously
- Obsessive attention to detail — you triple-check before submitting
- Impeccable written and spoken English.
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