U.S. Beauty Marketing Lead / Fractional CMO for Premium K-Beauty DTC Brand - Contract to Hire

# U.S. Beauty Marketing Lead / Fractional CMO for Premium K-Beauty DTC Brand We’re looking for a U.S.-native beauty marketing lead or fractional CMO to help lead the American-facing marketing layer for BusanBare, a premium DTC beauty brand built around made-in-Korea, patented beauty products that solve real problems. This is not a generic marketing role. We need someone who deeply understands how American women 18-34 shop, talk, scroll, compare, and buy beauty in 2026. Think Sephora / Ulta / DTC beauty voice, not translated ecommerce copy, not stiff agency language, and not generic “clean beauty” filler. Our current bottleneck is U.S. beauty taste and execution. We already have strong product seeding, influencer outreach, affiliate/referral pipeline, dev, and fulfillment infrastructure. What we need is the person who makes sure the brand sounds, looks, and sells like a real modern American beauty brand. ## What You’ll Own You’ll help lead the U.S. beauty voice and marketing execution across: - Paid ad hooks, scripts, angles, captions, and creative briefs - Landing page copy, page angles, offer framing, and conversion direction - Social content direction and post/caption copy - Website and product page copy - Email/SMS copy review and rewrite suggestions - UGC direction using raw influencer/customer content - Creative concepts for Meta, TikTok, Instagram, Pinterest, and email - Weekly marketing angle testing around products, pain points, and audience segments - Making sure everything sounds like real American beauty customers would actually care about You do not need to personally manage product seeding, influencer outreach, dev, or paid media buying. Those are already covered. ## Products You’ll Work On Current products include: - BareFlex™ Nails: flexible press-ons that stay on, made from non-toxic TPU and covered by Korean patents - BareRepair™ Nutrient Gels: at-home nail gels that look like a manicure while helping damaged nails recover - BareLift™ Eye Patches: Korean microneedle under-eye patches for smoother, brighter-looking under-eyes We’re especially focused on angles like: - At-home manicures that also help your nails heal - Press-ons damaged your nails? Don’t go bare - Active girl nails that keep up with gym, Pilates, swimming, running, and real life - Matching mani + pedi at home - Skip the $100 salon appointment - No glue, no UV lamp, no icky fumes, no random pop-offs - Made, patented, and proven in Korea ## What We’ll Provide We have: - Raw product photography - Raw influencer content - UGC from product seeding - Product videos - A dev team to build pages - A designer who can execute when given strong direction - Paid media team / Meta buyer - Influencer and affiliate pipeline - Founder/CMO direction You would not be starting from zero. You would be the U.S. beauty brain that turns the raw material into copy, angles, creative direction, landing page messaging, and content that actually resonates. ## Weekly Deliverables This can be structured depending on your availability, but the ideal weekly output includes: - 1 weekly strategy/creative direction call - Weekly paid ad angle/hook list - 5-10 ad creative concepts or iterations per week - 1 landing page angle or page copy direction per week - Social content/caption direction for 5-7 posts per week - Review/rewrite of key website, email, and ad copy as needed - Fast feedback on whether creative sounds “beauty-native” or awkward - Clear direction for designers/editors so they are not guessing We care more about taste, speed, and conversion instincts than polished decks. ## Who This Is For You may be a strong fit if you: - Have worked on DTC beauty, skincare, nails, cosmetics, haircare, wellness beauty, or adjacent categories - Understand Sephora / Ulta-style product positioning - Can write in a warm, modern, American beauty voice - Know how 18-34 women actually talk about beauty online - Can turn product benefits into hooks that stop the scroll - Understand Meta/TikTok paid creative concepts even if you are not the media buyer - Can look at a page, ad, or social post and instantly know what feels off - Are comfortable working in Slack with fast iteration - Can work with a founder/CMO who moves quickly and cares deeply about performance ## Who This Is Not For This is probably not a fit if you mainly do: - Generic branding - SEO blogs - Corporate copywriting - B2B marketing - Pretty-but-empty social media - Slow agency-style strategy decks - Content that sounds polished but doesn’t convert - Copy that sounds like it was translated into English ## Ideal Background Strong candidates may have experience as a: - DTC beauty marketing lead - Beauty creative strategist - Fractional beauty CMO - Beauty copywriter with conversion experience - Paid social creative strategist for beauty brands - Brand/content lead for a modern beauty startup - Sephora/Ulta-adjacent ecommerce marketer ## Working Style We move quickly. We prefer direct feedback, quick iteration, and practical output. We are looking for someone who can become the U.S. beauty filter for the brand, so our internal team is no longer guessing what American beauty customers want to see and hear. This could start as a fractional/contract role and grow into a larger ongoing role if the fit is strong. ## Please Include In Your Reply 1. Beauty brands you’ve worked with, especially DTC brands. 2. Examples of landing page copy, ad hooks, social content, or product positioning you’ve written. 3. Your experience with paid social creative strategy. 4. Your availability and preferred monthly retainer or hourly structure. 5. A quick take on one of these angles: “Press-ons damaged your nails? Don’t go bare” or “The at-home manicure that helps your nails heal.” 6. Whether you’re comfortable working in Slack with fast turnaround. Bonus if you can send examples that feel modern, warm, casual, and conversion-focused. Apply tot his job Apply To this Job