CRM Cross-Sell Manager
Location: Ideally in Malta (Hybrid) or Remote from Europe Reporting to Head of CRM Your mission Architect the Framework: Own the end-to-end cross-sell strategy. You’ll define how to move players between multiple brands using SMS, Email, and Automation. Optimize the Funnel: Focus heavily on FTD conversion and ARPU. You’ll bridge the gap between initial acquisition and long-term brand loyalty. The "Human Hub": Act as the central point of contact between CRM and Data, and other teams. You align their goals into one cohesive cross-sell engine. Automation Logic: Design the "early-life" journeys. You’ll build the logic that identifies "hot leads" and pushes them to our teams at the perfect moment. What You Bring Proven background in CRM cross-sell or multi-brand strategy (online casino is a must). Deep understanding of CRM automation logic (Experience with FastTrack is a plus). The ability to see the "Big Picture" of marketing efficiency - knowing how to offset acquisition costs through smart internal migration. You understand player perception. You know why a player moves from Brand A to Brand B and how to trigger that move without cannibalizing value. You live in the numbers - CPAs, CTRs, ARPU, and NGR are your native languages. You can work with the Data team to ensure every click is tracked and attributed. You have a proven track record of driving FTDs through clever lifecycle marketing and automation. You’re comfortable leading meetings with diverse teams to ensure everyone is pulling in the same direction. What's in it for you? The chance to make a tangible impact in a rapidly growing, global company. A culture that rewards ambition, innovation, and collaboration. This is a foundational role with the explicit possibility of building out your own dedicated cross-sell team. 28 days time off & public holidays if you're remote. Comprehensive benefits package for Malta-based employees, including: Private health insurance, wellness allowance, and communication allowance. Healthy lunch on Wednesdays and a varied calendar of social events throughout the year.. Employee discounts in restaurants and businesses. Extended second-parent leave policy. Private parking space. Apply To This Job