Marketing Operations and Social Media Virtual Assistant for an E-commerce Industry

Creator Pipeline & Coordination

• Research and vet influencer and creator candidates across Instagram and TikTok based on consultant-provided criteria
• Maintain and update a creator outreach tracker (status, contact information, niche, engagement rate, deliverables)
• Send outreach messages and follow-ups using approved templates
• Coordinate with confirmed creators, including brief distribution, shipping logistics, post scheduling, and deliverable tracking
• Collect live post links and record performance metrics on a daily basis

Social Media Management (Brand Accounts)

• Manage the company’s Instagram and TikTok accounts on a daily basis
• Schedule and publish content, including creator reposts, product education content, and launch countdown posts
• Write captions aligned with approved messaging guidelines, with consultant review when required
• Monitor and respond to comments and direct messages using approved brand language
• Escalate high-priority messages, including press inquiries, investor interest, and purchase intent leads

Marketing Operations & Reporting

• Track and log daily performance metrics, including landing page conversion rates, email subscriber growth, Meta Ads performance, and creator engagement
• Maintain and update a centralized performance dashboard (Google Sheets or Notion)
• Identify and report anomalies, performance drops, and notable wins to the consultant proactively
• Support email marketing operations, including list uploads, segmentation tagging, and sequence quality assurance (QA)
• Organize and maintain all campaign assets in a shared drive (briefs, copy drafts, creatives, reports)

Crowdfunding Support

• Assist in formatting and uploading campaign content to the crowdfunding platform
• Support execution of the 48-hour launch coordination checklist as needed

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