Marketing Analyst (Contract)

At ArenaNet, we’ve always believed that games are art. They have the power to communicate ideas and tell stories. They can change the way we think, reflect our cultures, and move us. As the developer of the award-winning Guild Wars game series, we’re proud to share our passion for the online worlds we’ve created with over 21 million players worldwide. ArenaNet develops and publishes games for every kind of person, which means our games need to be built by every kind of person. We believe the best experiences come from working together, celebrating differences, and helping each of our team members shine. The publishing team is looking for a Contract Marketing Analyst for 12 months to help transform large volumes of marketing and player data into actionable insights that support strategic decision-making across the organization. The team has access to a wide range of internal and external data sources - including website traffic, streaming metrics, newsletter engagement, campaign attribution, and player behavior data - but much of this information is unorganized and not being used to make informed decisions. This role will focus on organizing, analyzing, and translating that data into clear reporting and recommendations that support weekly and monthly OKRs. Documentation for how new reports are generated will be important as well as identifying which steps can be automated for the future. A key area for this role will be ownership of our Gamesight attribution platform. This includes investigating and documenting existing data pipelines, partnering with Gamesight to optimize the platform for ArenaNet’s needs, and ultimately combining Gamesight data with sources such as Level Up and Google Analytics to deliver comprehensive reporting and insights. We’re looking for someone who understands video game marketing, is naturally curious about player behavior, and enjoys solving complex data challenges while helping improve publishing strategy and processes. The Work: Create analytics reports for marketing initiatives and track player patterns and engagement. Proactively resolve discrepancies and troubleshoot inaccuracies between multiple data sources to identify meaningful trends. Create analysis reports and identify optimizations for the publishing organization that track progress towards established KPIs. Identify missing data and build solutions incorporating them into future analysis. Embrace ad-hoc data requests and foster a basic understanding of each client's data sources. Bridge the expertise of the analytics with the needs of the Publishing organization to generate trend reports and optimization strategies. The Skills: 1-3 years of online marketing, web analytics, or research experience. Knowledge of video game marketing and game development. Proficiency in creating data visualizations that the story of players. Direct experience in online direct marketing or online media performance analysis. Familiarity with tools like Level Up, Gamesight and Google Analytics. A desire to find the right data from the right sources to help explain player behavior. Being awesome and a force multiplier for the Publishing organization. Coding skills in R/SQL/Python is a bonus. This is 12-month remote friendly contract. Applications will be accepted until Friday, May 29th at 10am PT. If the deadline is extended, the posting will be updated accordingly. If the position is filled before this date, the posting will be removed. Don’t meet every single requirement on this job post? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At ArenaNet, we believe diversity in culture, ethnicity, gender, sexual orientation, and backgrounds make us a better team – we celebrate it. So, if you’re excited about this role, but your experience doesn’t align perfectly with every qualification listed, we encourage you to apply anyway. You may be just the right candidate for this or other roles. Apply To This Job