Marketing Data & Performance Ops Specialist

The Marketing Performance Operations Specialist supports the demand generation team by managing paid media reporting, attribution, tracking implementation, and marketing data systems. This role ensures campaign performance is accurately measured and provides actionable insights that help the paid media team optimize budgets and improve lead generation outcomes. This position will be remote Reports to: Head of Growth What You Will Own Build and maintain paid media performance dashboards Monitor marketing attribution and conversion tracking accuracy Connect advertising platforms with internal data systems such as Salesforce and analytics tools Prepare weekly and monthly performance reporting for marketing leadership Assist with campaign tagging, tracking parameters, and data hygiene Identify trends and performance insights across channels Support budget pacing and forecasting models Assist with campaign experiment analysis and reporting What You Will Need to Accomplish the Job 4+ years experience in marketing analytics, marketing ops, or performance marketing reporting Experience working with Google Analytics, advertising platform reporting, SQL and BI reporting tools (Snowflake preferred) Strong Excel / spreadsheet skills Familiarity with marketing attribution and conversion tracking - specifically incrementality studies. Experience with Salesforce reporting Experience with BI tools such as Sigma, Looker, or Tableau Familiarity with marketing automation platforms What Will Make Us Love You Data and results driven Fast but thorough Building for scale Brings industry best practices to the team and levels up the team At Weave, we use Artificial Intelligence (AI) tools to help us work more efficiently and create a smoother candidate experience. AI may assist with things like writing job descriptions, scheduling interviews, or reviewing applications against job-related criteria. For additional information, please review the External AI Policy Statement available on our Careers page. Weave is an equal opportunity employer that is committed to fostering an inclusive workplace where all individuals are valued and supported. We welcome anyone who is hungry to learn, problem-solve and progress regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other applicable legally protected characteristics. If you have a disability or special need that requires accommodation, please let us know. All official correspondence will occur through Weave branded email. We will never ask you to share bank account information, cash a check from us, or purchase software or equipment as part of your interview or hiring process. Apply To This Job