Business Analyst: India
About Global University Systems (GUS) Global University Systems (GUS) is an international education group that empowers students to transform their lives through education. We believe education drives careers, lives, and society forward, enabling a brighter future for all. Our network of 30 institutions offers the broadest range of industry-relevant skills through inclusive, accessible, and digital-first learning. We currently educate around 122,000 students on campuses worldwide and have 20M+ unique subscribers to our courses. Our global ecosystem powers accessible digital learning and academic achievement.
About the Role
The ideal candidate should be detail-oriented and proactive Business Analyst (BA) who will join the Marketing Technology & Automations team. This role will be responsible for gathering business requirements, translating them into functional specifications, supporting implementation of marketing and sales automation projects, and performing first-level QA testing before deployment. The ideal candidate should have strong analytical skills, excellent stakeholder management capabilities, and a good understanding of marketing automation, CRM systems, sales processes, and digital workflows.
Key Responsibilities
Business Analysis & Requirement Gathering Work closely with Marketing, Sales, CRM, and Tech teams to understand business requirements and process challenges. Gather, analyze, document, and validate functional and technical requirements for marketing and sales automation initiatives. Create BRDs, user stories, workflows, process maps, and functional specifications. Translate business requirements into clear implementation tasks for developers and technical teams. Identify process improvement opportunities and recommend automation solutions. Marketing & Sales Automation Support Support projects related to: Marketing automation workflows Lead management and nurturing CRM integrations (Marketing/ Sales) Sales automation processes Campaign tracking and reporting Chatbots and AI-driven marketing tools Coordinate with internal stakeholders and external vendors to ensure successful project execution. Assist in UAT planning and deployment activities. First-Level QA & Testing Perform first-level QA testing for all marketing automation and sales automation developments. Identify bugs, issues, and inconsistencies before release. Document defects clearly and coordinate with developers for fixes. Conduct regression testing after fixes and enhancements. Documentation & Reporting Maintain detailed project documentation, process flows, test cases, and release notes. Track project progress, risks, dependencies, and testing outcomes. Prepare reports and updates for stakeholders and management. Experience & Skills Bachelor’s degree in Business, Marketing, Information Systems, Computer Science, or related field. 3+ years of experience as a Business Analyst, preferably in Marketing Technology, CRM, or Automation projects. Experience with Salesforce, Marketing Cloud, HubSpot, or similar platforms Experience working with automation workflows, APIs, integrations, and digital processes. Knowledge of QA/testing methodologies and defect tracking. Strong analytical and problem-solving skills. Excellent communication and stakeholder management abilities. Ability to manage multiple projects simultaneously. Strong documentation and organizational skills. Preferred Skills Familiarity with Agile/Scrum methodologies. Understanding of lead lifecycle management and campaign operations. Basic SQL or reporting knowledge is an advantage. Experience with AI tools, chatbots, or integration platforms is a plus. Key Competencies Attention to detail Critical thinking Process-oriented mindset Collaboration and teamwork Time management Adaptability and learning agility Global University Systems equal opportunity employer. We provide equal opportunities and are committed to the principle of equality regardless of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability. The post holder may be asked to undertake different or additional duties in line with business requirements at the request of their line manager. There is an expectation that all employees will maintain the values of the Group and will comply with the code of conduct as well as equality and diversity, health and safety and safeguarding policies. Apply To This Job