VP, Digital Product, Ecommerce

Work from home Full-time role Hiring

Job Description:

Set the vision and standard for Seed's digital experience across web and app
Drive the product roadmap in close partnership with Engineering and Design
Own the A/B testing and experimentation program
Champion site performance, accessibility, and speed
Own discount and incentive architecture, subscription mechanics, and upsell strategy
Lead on-site merchandising
Partner with Product Marketing on pricing dynamics
Translate audience segmentation into personalized digital experiences
Own the digital execution for all product launches
Serve as the primary digital product voice across DTC, pricing, channel, and commercial planning
Drive alignment across Engineering, Design, Creative, and Performance
Build a high-performing, increasingly autonomous team

Requirements:

8+ years of digital product and ecommerce experience
Depth in DTC, conversion optimization, or subscription businesses at scale
Have defined product strategy from ambiguity
Lead cross-functional teams by setting strategic direction
Connect experience decisions to business outcomes
Analytically fluent — comfortable with CVR modeling, cohort analysis, and experiment design
Operate with urgency and proactive judgment
High bar for craft and brand expression
Clear, structured communicator
Bonus: experience in health, wellness, or consumer brands with premium positioning; familiarity with Shopify or subscription platforms; exposure to personalization systems or agentic commerce

Benefits:

Choose from multiple medical, dental, and vision plans
Generous employer contributions and coverage options
Access to top-tier virtual care
Complimentary Aaptiv membership for fitness and mental wellness
HSA with employer contributions
Fullscript discounts for supplements
12 free therapy sessions per year
Coaching, meditation, and 24/7 access to Spring Health’s digital tools and care navigation
401(k) plan through Betterment with employer matching
18 weeks of fully paid parental leave
15 vacation days, 7 sick/safe days, 2 personal days, 10 Recharge Days, and 15 paid company holidays each year
$750 one-time remote work setup stipend
$450 quarterly wellness and workplace stipends via JOON
Access to pet insurance, life and disability coverage, learning & development

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