Digital Marketing Analytics and Reporting Specialist

About the Role

We're looking for a technically-minded marketer who lives at the intersection of data and digital performance. In this role, you'll own our marketing analytics infrastructure — from building and maintaining reporting dashboards to configuring the tracking systems that feed them. You'll be the person who makes sure we can answer "is it working?" for every campaign, channel, and dollar we spend.

What You'll Do

Reporting & Dashboards

• Build, maintain, and improve Looker Studio dashboards that surface marketing KPIs to stakeholders at all levels
• Write and maintain custom SQL queries and data connectors to pull from sources like Google Analytics, Google Ads, Meta Ads, CRMs, and internal databases
• Design reports that tell a clear story — not just charts, but actionable insight

Tracking & Measurement Setup

• Implement and manage conversion tracking via Google Tag Manager, GA4, and platform-native pixels (Meta, LinkedIn, Google Ads)
• Set up and audit UTM parameter frameworks to ensure clean, consistent attribution across all campaigns
• Configure and maintain CallRail (or similar call tracking platforms) to capture phone-based conversions and tie them back to traffic sources
• Build tracking for landing pages, microsites, and campaign-specific URLs to measure traffic, engagement, and conversion rates

Tool & Platform Management

• Own the configuration and ongoing management of digital marketing measurement tools including CallRail, GA4, GTM, and third-party data connectors
• Troubleshoot tracking discrepancies and data quality issues across platforms
• Evaluate and onboard new analytics tools as the marketing stack evolves

Cross-Functional Collaboration

• Partner with paid media, SEO, and web teams to ensure all campaigns are properly instrumented before launch
• Translate complex data into plain-language summaries for non-technical stakeholders
• Support ongoing A/B testing and experimentation by building measurement frameworks that capture statistically meaningful results

What You Bring Required

• 2–4 years of experience in a marketing analytics, digital marketing ops, or similar role
• Hands-on experience building dashboards in Looker Studio (formerly Google Data Studio)
• Proficiency with Google Tag Manager and GA4 event and conversion tracking
• Experience configuring CallRail or comparable call tracking software
• Solid understanding of UTM strategy and multi-touch attribution concepts
• Comfort writing SQL to query and transform data from various sources
• Strong attention to detail — you notice when numbers don't add up and you dig in

Nice to Have

• Experience connecting Looker Studio to non-Google data sources (HubSpot, Salesforce, Meta Ads, etc.) via Supermetrics, Coupler.io, or similar connectors
• Familiarity with JavaScript for custom GTM tags
• Exposure to BigQuery or other cloud data warehouses
• Experience with heatmap/session tools like Hotjar or Microsoft Clarity
• Google Analytics or Google Tag Manager certification

Success Looks Like Within 90 days, you've audited our existing tracking setup, closed any gaps, and built a reporting dashboard that gives leadership a reliable, weekly view of what's driving leads and conversions. Work Location: Remote Apply tot his job Apply To this Job