Director, Customer Marketing in San Francisco, CA - Unlocking Customer Success and Advocacy at arenaflex

At arenaflex, we're on a mission to empower organizations to use data and AI responsibly. Our platform simplifies the collection of data with consent and preferences, automates the governance of data with integrated risk management, and activates the responsible use of data by applying and enforcing data policies across the entire data estate and lifecycle. As a pioneer in the industry, we're committed to putting people first and creating a culture that values diversity, inclusivity, and innovation. We're now seeking an experienced and visionary Director of Customer Marketing to join our team in San Francisco, CA. As a key member of our marketing leadership team, you'll be responsible for developing and executing a comprehensive customer marketing strategy that elevates our successful customers and drives advocacy, engagement, and customer value.

About the Role

As the Director of Customer Marketing, you'll be a strategic partner to marketing, sales, product, and customer success, ensuring alignment on customer-centric initiatives that support arenaflex's growth objectives. You'll own the overall customer marketing vision, leveraging data-driven insights and innovative tools to amplify our brand and cultivate a thriving community of arenaflex advocates.

Key Responsibilities

* Develop and execute a comprehensive customer marketing strategy aligned with arenaflex's overall business goals, focusing on driving advocacy, retention, and growth

• Define and prioritize key customer marketing initiatives, ensuring alignment with sales, product, and customer success strategies
• Build and maintain relationships with key customer advocates, motivating them to participate in arenaflex marketing activities for mutual benefit
• Ensure a steady stream of customer stories that can be amplified across all marketing channels, and that field teams can be trained on so that we always lead with stories of customer success and business value
• Keep arenaflex in top position on sites like G2 and Gartner Peer Insights
• Manage and lead customer events, including customer advisory boards and user groups, that build engagement with both executive and practitioner audiences
• Operate a scalable customer reference program that connects prospects with customers who can reassure them about the benefits of joining the arenaflex community
• Lead a high-performing team as a player/coach, getting the best out of team members while coaching and developing them
• Find creative ways to measure the impact of customer marketing on our business, and share these with key stakeholders on a regular basis

You Are

* 10+ years leading and building customer marketing functions and driving measurable impact for B2B SaaS companies

• Creativity combined with an infectious passion for your craft
• A grounding in how to balance design with pragmatism, budgets, and business requirements
• Excellent project management, resource management, and planning skills, with the ability to balance multiple priorities and meet deadlines
• Impeccable attention to detail, demanding excellence in every deliverable with a mentality of constantly raising the bar
• Player-coach and team builder who leads by example, and can get the most out of your team while helping them develop and improve over time
• Outstanding written and oral communication skills; a natural storyteller and creative problem solver; a collaborator with constant curiosity and learning mentality
• A desire to be part of building something truly amazing

What We Offer

* Competitive salary range: $168,750—$253,125 USD

• Comprehensive benefits package, including health insurance, flexible PTO, equity stock options, annual performance bonus opportunities, retirement account support, 14+ weeks of paid parental leave, career development opportunities, and more
• Opportunity to work with a diverse and inclusive team that values innovation and creativity
• Flexible working model, with options for remote work and in-office collaboration
• Access to cutting-edge technology and tools to drive customer success and advocacy
• Professional development opportunities, including training, mentorship, and career growth

Join Our Team

At arenaflex, we're committed to creating a culture that values diversity, inclusivity, and innovation. We believe that our employees are our greatest asset, and we're dedicated to providing a work environment that supports their growth and development. If you're a visionary leader with a passion for customer marketing, we encourage you to apply for this exciting opportunity. Join our team and help us unlock customer success and advocacy at arenaflex.

How to Apply

To apply for this role, please submit your resume and a cover letter outlining your experience and qualifications. We can't wait to hear from you!

Equal Employment Opportunity

arenaflex is an equal employment opportunity employer and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by local laws. Apply for this job