Senior Director - Customer Sales South at arenaflex
Join the arenaflex Team and Revolutionize the World of Sports and Active Hydration
Are you a seasoned sales professional with a passion for building strong relationships and driving business growth? Do you thrive in a fast-paced, dynamic environment where innovation and teamwork are the keys to success? Look no further than arenaflex, a leading player in the sports and active hydration industry. We're seeking an experienced Senior Director - Customer Sales South to join our team and lead our customer sales efforts in the South region.
About arenaflex
arenaflex is a fast-paced, dynamic environment where brand builders work together to become innovative game-changers in the world of sports and active hydration. Our entrepreneurial culture is backed by the resources and insights of one of the world's most iconic companies, The Coca-Cola Company, which acquired arenaflex in 2021. This unique environment gives employees the ability to move quickly, exceed expectations, develop valuable relationships, and have fun while we work to achieve our goal of becoming #1 in Sports Hydration.
Job Summary
As a Senior Director - Customer Sales South, you will lead a cross-functional team to deliver business results across assigned territory. You will be responsible for leading annual planning processes, negotiating annual agreements, and providing subject matter expertise to resolve complex customer issues. You will directly manage Publix and SEG customers, as well as two direct reports who manage HEB, Brookshire, K-VA-T Food City, and Military Channel customers.
Responsibilities
* Customer Development: + Strategic leader responsible for the oversight of the Publix and SEG customer relationship on behalf of arenaflex. + Lead a team of direct reports to lead HEB, Brookshire, K-VA-T Food City, and Military Channel customers.
- Strategic Planning:
+ Drive processes and execution of annual plans across assigned customers and bottlers. + Delivery of key business and financial metrics, including topline results (Revenue, volume, Share) and key financial metrics (trade spend and T&E budgets).
- Partnership Development:
+ Partner with Sr. Management and cross-functional team members to build Annual Plans to achieve both short-term and long-term business objectives. + Lead annual negotiations ensuring an optimized partnership agreement is in place that supports overall organizational priorities.
- Customer Insights:
+ Collaborative leader of a cross-functional team responsible for the development and implementation of overall customer selling stories. + Provide key insights to deliver all key execution metrics (Assortment, Shelving, Pricing, Merchandising, and Innovation).
- System Leadership:
+ Participate in all system routines as needed (CCLT, Customer Core Teams) to provide customer updates, including annual plan targets and elements, and on-going customer performance updates and action plans to deliver annual plans. + Work closely with Coca-Cola sales teams to maximize mutual goals, results, and execution.
- Cross-Functional Communication and Collaboration:
+ Provide on-going updates on customer plan results and opportunities to arenaflex management. + Participate in key cross-functional routines to provide on-going plan updates and ensure flawless execution of customer programs and initiatives. + Provide customer input to annual plans, including all Marketing, Commercial, and Innovation plans.
- Organizational Development:
+ Fully leverage all cross-functional resources to deliver best-in-class capabilities to customers, including selling stories, consumer and customer marketing, and insights, and revenue growth management plans. + Coach and mentor team, direct reports, and support staff, providing subject matter expertise on customer needs, ensuring the team is supported, and the required resources are in place to support overall business priorities. + Manage to annual T&E budget for department, ensuring alignment with internal financial objectives.
Requirements
* Bachelor's Degree or relevant experience required
- 8 years direct sales experience in the CPG industry, with a track record of successfully selling into multiple national and regional channel customers
- Located in Southeast or Texas preferred
- Recent Publix and SEG experience preferred
- DSD beverage background preferred
- Self-motivated and highly organized, with a strong desire to produce results, and an entrepreneurial spirit to succeed
- Ability to quickly assess the needs of the business, develop an action plan, and manage the required change
- Ability to effectively intermingle with a wide variety of business professionals
- Passion for building brands, new products, and long-term growth
- Verifiable list of current contacts with appropriate buyers and divisional managers
- Solid computer skills in Outlook, PowerPoint, Excel, and Word
- Strong understanding and analytical skills in understanding of Nielsen/IRI syndicated data
Skills
* Alteryx
- Branding
- Channels Strategy
- Conversion Rate
- Customer Insights
- Demand Generation
- Digital Advertising
- Google Analytics
- Key Performance Indicators (KPI)
- Leadership
- Marketing Campaigns
- Marketing Insights
- Marketing Strategies
- Market Segmentation
- Media Buying
- Microsoft Office
- Microsoft Power Business Intelligence (BI)
- Product Commercialization
- Sales Channel Development
- Social Media
- Strategy Development
- Structured Query Language (SQL)
- Tableau (Software)
Compensation and Benefits
* Base pay offered may vary depending on geography, job-related knowledge, skills, and experience
- A full range of medical, financial, and/or other benefits, dependent on the position, is offered
- Annual Incentive Reference Value Percentage: 30
- Annual Incentive reference value is a market-based competitive value for your role, indicating performance at target
Our Purpose and Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible, and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive, and agile – and value how we work as much as what we achieve.
Equal Opportunity Employer
arenaflex is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class.
Join the arenaflex Team
If you're a motivated and results-driven sales professional looking for a challenging and rewarding role, we encourage you to apply for the Senior Director - Customer Sales South position at arenaflex. Apply for this job