SEO Manager - 2026
SEO Manager Local & Multi-Location SEO Focus QUICK SUMMARY Hybrid Work Schedule: Mon, Tue, Thu & Fri in office. Wednesdays are typically work-from-home, though occasional in-office needs may arise. Who We're Looking For: A curious, confident, and proactive SEO strategist who brings ideas to the table, asks the right questions, and isn't afraid to say what they think even when the news is hard to deliver. Reporting To: You will report to the Creative Director. Scope: This role focuses heavily on local and multi-location SEO strategy across client accounts, with primary responsibility on a high-traffic Healthcare / Senior Living website (100K+ monthly visits). You will not just execute, you will drive strategy and bring recommendations proactively. WHO WE ARE The whole reason for our existence is to grow ourselves in order to grow those around us. This means exploring, failing, and trying again. We believe that through trial and error, the best ideas are born. This is why we promote Fearless Failure, allowing each team member to eliminate apprehension and go all in on presenting a new idea, even if it doesn't end up successful. We believe in radical transparency, a way of communication that puts everything on the table. Everyone has the opportunity and responsibility to provide feedback and speak freely, no matter who presented the idea. Our environment is built on the fundamentals of safety and trust, not comfort. Comfort leads to complacency, and complacency leads to dull ideas. Through safety and trust, we allow each team member to present ideas knowing they will be heard. ABOUT THE ROLE We are looking for a full-time, experienced SEO Manager with 3–8 years of hands-on SEO experience and a strong background in local and multi-location SEO. The ideal candidate has worked at a corporate level managing SEO across multiple locations, think a franchise brand like Hungry Howie's, a healthcare network like American House, or a large retail chain like CVS and knows the nuances of local search inside and out. This is not a content-only or execution-only role. We want someone who can look at a 100K-visit-per-month website and tell them exactly what they should do next. You'll be the expert in the room. RESPONSIBILITIES
- Own and execute local SEO strategy across multi-location client accounts, including Google Business Profile (GBP/GMB) optimization, Yelp, and other directory/citation management
- Conduct and present SEO audits with clear, actionable recommendations, including both technical and content-driven SEO opportunities
- Proactively bring strategic recommendations to partners and the internal team; you should be the one initiating the conversation about what to do next
- Develop and optimize location pages with geo-targeted content, local keywords, and service-area relevance
- Manage NAP (Name, Address, Phone) consistency and citation management across all relevant platforms
- Implement and monitor schema markup for local businesses (location, hours, services, etc.)
- Stay current on AEO (Answer Engine Optimization) and AI-driven search changes, and bring forward relevant strategy adjustments
- Track, analyze, and report on SEO KPIs including local pack rankings, organic traffic, CTR, and conversions, frequency varies by client
- Identify trends and present recommendations for evolving strategies before the client needs to ask
- Collaborate with CX/project managers, content team, and vendor partners as needed
- Monitor and evaluate emerging technologies and bring forward adoption recommendations where appropriate
SKILLS & COMPETENCIES
- Deep expertise in local SEO for multi-location businesses (you've done this at scale)
- Strong understanding of Google Business Profile optimization, local pack ranking factors, and citation management
- Familiarity with AEO / AI engine optimization (emerging, but expected awareness)
- Solid command of technical SEO: site architecture, schema markup, crawlability, page speed
- Proficient in SEO tools: Google Analytics (GA4), Google Search Console, Ahrefs, SEMRush, Moz, BrightLocal, or similar
- Strong analytical skills — you're comfortable in data and can translate it into clear recommendations
- Excellent communicator, both written and verbal; you can explain complex SEO concepts to non-technical stakeholders
- High attention to detail, resourcefulness, and self-motivation
- Ability to manage multiple accounts and priorities simultaneously without dropping the ball
- Receptive to feedback and solution-minded (if something isn't
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