Experienced Full Stack Data Strategist – Consumer Insights and Activation

At arenaflex, we're on a mission to revolutionize the way we understand and engage with consumers. As a seasoned professional in the field of consumer data collection and activation, you'll play a pivotal role in driving our first-party (1PD) purchaser information assortment and actuation systems within the digital landscape. If you're passionate about harnessing the power of data to create meaningful customer experiences, we want to hear from you.

Job Summary:

We're seeking an experienced Director, Consumer Data Collection and Activation to join our team at arenaflex. As a key member of our cross-functional group, you'll be responsible for developing and executing comprehensive strategies for gathering, utilizing, and activating first-party buyer information across digital channels. Your expertise will help us unlock new opportunities for customer engagement, loyalty, and retention, while ensuring compliance with industry regulations and best practices.

Key Responsibilities:

* Develop and execute exhaustive strategies for gathering, utilizing, and activating first-party buyer information across digital channels

• Plan and enhance data collection structures, including website cookies, customer enrollments, surveys, and other online interactions, to capture significant buyer data
• Investigate potential opportunities for data enrichment through external sources to improve buyer profiles and segmentation
• Define and execute customized customer journeys across digital ecosystems, ensuring consistency and relevance
• Organize end-to-end digital CRM campaigns and develop data-driven content strategies that resonate with diverse customer segments
• Collaborate with cross-functional teams to align first-party buyer information collection and activation strategies with overall business objectives
• Foster a collaborative environment that encourages information sharing and cross-functional collaboration
• Work closely with legal and compliance teams to ensure data collection practices comply with privacy regulations and industry standards
• Execute robust consent management cycles to obtain explicit authorization from consumers for data collection and usage

Essential Qualifications:

* Bachelor's degree in a relevant field (e.g., marketing, business, computer science)

• 8-12 years of experience in digital customer engagement or CRM leadership roles
• Proven track record of driving customer-centric strategies and initiatives
• Excellent communication and collaboration skills to work effectively with cross-functional teams and partners
• Strong business acumen with the ability to translate business goals into meaningful customer engagement strategies
• Proficiency in marketing automation and CRM platforms, such as Adobe Experience Manager, Adobe Campaign

Preferred Qualifications:

* Advanced degree in a relevant field (e.g., MBA, MS in Marketing)

• Experience working with data analytics tools and technologies (e.g., Adobe Analytics, Google Analytics)
• Familiarity with data visualization and reporting tools (e.g., Tableau, Power BI)
• Certification in digital marketing or customer experience (e.g., Google Analytics Certification, HubSpot Inbound Marketing Certification)

Skills and Competencies:

* Data-driven customer engagement and loyalty strategies

• Customer segmentation and targeting approaches
• Digital marketing automation and CRM platforms
• Data analytics and visualization tools
• Strong business acumen and strategic thinking
• Excellent communication and collaboration skills
• Ability to work in a fast-paced, dynamic environment

Career Growth Opportunities and Learning Benefits:

At arenaflex, we're committed to helping our employees grow and develop their careers. As a Director, Consumer Data Collection and Activation, you'll have access to:

• Regular training and development opportunities to enhance your skills and knowledge
• Mentorship and coaching from experienced professionals in the field
• Opportunities to work on high-impact projects and initiatives that drive business growth and customer engagement
• A collaborative and innovative work environment that encourages creativity and experimentation

Work Environment and Company Culture:

We're proud of our company culture at arenaflex, which is built on the principles of innovation, collaboration, and customer-centricity. As a member of our team, you'll have the opportunity to work with some of the world's most iconic brands and be part of a dynamic and fast-paced environment. Our office is located in California, and we offer a flexible work-from-home policy to ensure that our employees can balance their work and personal lives.

Compensation, Perks, and Benefits:

We offer a competitive salary range of $35-$40 per year, depending on experience and qualifications. In addition to a comprehensive benefits package, including medical, dental, and vision insurance, we also offer:

• Flexible work-from-home policy
• Generous paid time off and holidays
• Professional development opportunities and training
• Access to cutting-edge technology and tools
• Collaborative and innovative work environment

How to Apply:

If you're a motivated and experienced professional with a passion for data-driven customer engagement, we want to hear from you. Please submit your application, including your resume, cover letter, and relevant documents, through our online portal. We can't wait to hear from you! Apply Job! Apply for this job