Remote Creative Strategist: DTC Ad Copy & Social

PureFlow is a direct-to-consumer emergency preparedness brand. Our flagship product is a portable water filtration straw that removes 99.99% of bacteria from any freshwater source, lasts up to 1,800 gallons, never expires, and requires zero batteries or replacement parts. We sell through our own storefront at shoppureflow.net, powered by paid advertising on Meta. Our customers aren't doomsday preppers — they're parents and providers who'd rather be ready than caught off guard. We're a small, fast-moving team that cares about what works, not what looks good on a slide deck. Role Description We're looking for a Creative Strategist who lives at the intersection of direct-response copywriting and paid social advertising. This is a remote, full-time role. You won't be managing a brand's Instagram aesthetic or brainstorming taglines in a conference room. You'll be studying what's already winning in our ad account, figuring out why it works, and building the next wave of creatives that scale. Your day-to-day will include writing and iterating on video ad scripts for Meta, developing creative briefs for UGC creators, analyzing ad performance data to identify patterns and opportunities, and turning customer language into hooks that stop thumbs. You'll own the full creative loop: research → hypothesis → script → test → analyze → iterate. We already have a proven control ad performing at strong ROAS. The bottleneck isn't product-market fit — it's creative volume. We need someone who can study a winner, understand the mechanics behind it, and produce new angles that perform at the same level or better.

Qualifications

• Demonstrable experience writing direct-response ad scripts that have driven measurable results (ROAS, CPA, CTR) — show us the work, not the degree
• Deep understanding of Meta advertising and how creative impacts performance at the campaign level
• Ability to write in a conversational, emotionally grounded voice — not corporate copy, not hype
• Experience working with UGC creators: writing briefs, giving direction, reviewing cuts
• Comfort reading ad dashboards and translating data into creative decisions
• Understanding of direct-response principles: hooks, open loops, emotional escalation, identity-driven CTAs
• Self-starter who doesn't need to be managed — you see what needs to happen and you do it
• Familiarity with DTC/e-commerce brands, especially in the health, preparedness, or outdoor space, is a strong plus

What we don't care about:

• Where you went to school or whether you went at all
• How many years are on your resume — results matter more than tenure
• Whether your last job had a fancy title

What will get you hired:

• A portfolio or examples of paid social ads you wrote that actually performed
• The ability to explain why an ad works, not just that it does
• A genuine interest in the psychology of why people buy — not just the mechanics of media buying

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