Director, CRM

Job Description:

• Lead the development, execution and management of the CRM strategy. Including automated segmented lifecycle campaigns that drive retention, loyalty, cross-sell, churn prevention, and win back across all channels
• Analyze customer data, defining actionable segments and creating targeted lifetime value/customer life-cycle engagement campaigns and programs
• Monitor competitor CRM and loyalty programs, testing and adopting best practices to continuously improve program performance, player value, and profitability
• Operational responsibility of retained player marketing initiatives; player retention & re-engagement; promotion and bonus campaign planning and execution (incl eROI analysis); executing, reporting, and iterating marcomms plan (incl player bonus liability); content and creative management; and holistic marcomms omni-channel management (email, website, SMS, push, player inbox, phone, direct mail, and social)
• Manage and scale the CRM Marketing team
• Develop and enhance KPIs for managing and assessing the success of the CRM marketing channels, campaigns, and programs
• Working closely with the marketing analytics team to build dynamic segmentation and build monitor dashboards to track and optimize CRM channel performance
• Proven expertise in Mobile CRM, email, push, and social best practices, supporting promo execution with seamless end to end UX.
• Other duties as required.

Requirements:

• Bachelor’s degree (B.S./B.A.) in Business Administration, Marketing, or related field
• 8+ years in a digital marketing CRM/lifecycle management role or equivalent combination of education, training and experience
• Adaptable, analytical thinker who can work both strategically as well as in a hands-on executional capacity
• Strong ability to manage simultaneous project streams and thrive in a fast-paced, evolving company environment.
• Innovative thinker who looks beyond the immediate competitive set for inspiration and ideas.
• Hands-on experience working with a variety of CRM tools
• Demonstrated leadership experience in regulated online gaming or e-commerce marketing not required, but highly regarded
• Excellent people management skills
• Ability to meet deadlines and to work under the pressure of short time constraints
• Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, and Outlook)
• Must have comprehensive knowledge of marketing systems and processes (included but limited to email, SMS, onsite messaging & CMS management, app and web push notifications, etc.)
• Passion for online betting is an asset.

Benefits:

• Competitive compensation package.
• Comprehensive Benefits package.
• Fun, relaxed work environment.
• Education and conference reimbursements.

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