Director, Customer Growth - Driving Beverage Incidence and Profitability Across Arenaflex's Global Network

As a seasoned marketing leader, you have the unique opportunity to join Arenaflex's esteemed team as a Director, Customer Growth. This pivotal role demands a strategic thinker with an entrepreneurial spirit, digital mindset, and exceptional communication skills. Your mission will be to develop and manage marketing strategies in partnership with one of our esteemed customers, driving value, increasing beverage incidence, and profitability.

About Arenaflex

Arenaflex is a global leader in the beverage industry, boasting an iconic portfolio of over 250 products, including some of the world's most popular brands. Our expansive and diverse customer base ranges from retail and grocery outlets to theme parks, movie theaters, restaurants, and more. With a rich history spanning over 130 years, Arenaflex is committed to refreshing the world and making a difference. Our purpose-driven culture is grounded in four key behaviors: curious, empowered, inclusive, and agile.

Your Key Responsibilities

As a Director, Customer Growth, you will:

Lead the development and implementation of total beverage marketing strategies

in collaboration with the customer strategy to drive revenue-enhancing concept development and leverage national marketing initiatives.

Develop long-term customer relationships

and own senior-level contact relationships to resolve and influence complex customer situations.

Deliver actionable insights

that inform customer business decisions, including "What" (Consumer and Industry Insights), "So What" (what it means to the customer brand & category), and "Now What" (recommendations for application).

Construct and deliver annual marketing calendars

that shape and contribute to customer long-term planning processes.

Provide customer business and opportunity assessments

, including competitive analysis and PicOS (Picture of Success) recommendations for future expansion and market integration.

Seek out and leverage internal tools and resources

to support customer strategies, such as channel, asset, and brand utilization.

Host key strategic meetings

, including KO Lab and associated preparations with presentations, insights, briefing documents, and SMEs.

Identify and leverage customer-specific and channel marketing opportunities

through prioritizing and capitalizing on channel, customer, and shopper insights and linking to brand strategy.

Champion customer and company imperatives

internally and externally to deliver our Customer Commitment of Excellence in all areas.

Develop and execute channel and customer promotions/programs

that leverage national brand idea/thinking and consumer insights to drive increased consumer preference and customer activity.

Collaborate with sales teams

to jointly present major initiatives to customers.

Qualifications and Requirements

To succeed in this role, you will need:

Minimum Required:

Bachelor's degree in Marketing/Business or equivalent education. MBA preferred.

5+ years' business development experience

in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.

Customer Relationship Management (CRM) experience

*

Advanced Strategic Thinking & Application

*

Robust Forecasting and Planning (Immediate & Long Term)

* Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs while turning this knowledge into action and results.

Previous Customer/Channel Management experience

*

Demonstrated personal leadership skills and influencing ability

*

Usage and analytical application of account performance data tools

to support plans, opportunities, and stewardships.

Effective oral and written communication skills

with the ability to create persuasive selling stories.

What We Can Offer You

As a Director, Customer Growth at Arenaflex, you will enjoy:

Competitive compensation

with a base pay range of $160,000 - $186,000, dependent on geography, job-related knowledge, skills, and experience.

A full range of medical, financial, and/or other benefits

, dependent on the position.

Annual Incentive Reference Value Percentage:

30, indicating performance at target.

Opportunities for career growth and development

in a dynamic and purpose-driven organization.

A collaborative and inclusive work environment

that values continuous learning and improvement.

Join Our Team

If you are a seasoned marketing leader with a passion for driving growth and profitability, we encourage you to apply for this exciting opportunity. As a Director, Customer Growth at Arenaflex, you will have the chance to make a meaningful impact on our customers and the beverage industry as a whole. Visit our website to learn more about our purpose and vision, and to apply for this role. Apply Now! Apply for this job