Paid Search Strategist – Ecommerce

Job Description:

• Serve as the strategic advertising lead across a portfolio of high-value enterprise and strategic clients, driving planning, execution, and optimization of campaigns across digital marketing and retail media platforms.
• Lead discovery and strategic planning sessions to define media strategies that align with client objectives, platform capabilities, and channel best practices.
• Translate business goals into comprehensive media plans, overseeing execution and optimization across budgets, bids, audiences, and creatives.
• Provide advanced performance analysis and insights to guide campaign strategy and investment decisions, incorporating attribution models, pacing, and return on ad spend (ROAS).
• Cultivate strong relationships with client stakeholders, acting as a trusted advisor who proactively identifies opportunities for growth, efficiency, and innovation.
• Collaborate closely with Client Success Managers, TAMs, and Product teams to align execution and product feedback to client goals and evolving needs.
• Serve as a subject matter expert in Rithum’s media products and tooling, educating clients on new features, platform enhancements, and industry trends.
• Contribute to internal enablement by mentoring Advertising Account Managers, sharing best practices, and improving team-wide executional consistency.
• Stay abreast of emerging media channels, platform updates, and advertising trends to inform forward-looking strategies.

Requirements:

• 3+ years of experience in digital advertising, media buying, or ecommerce marketing, with proven success managing enterprise or strategic accounts.
• Demonstrated ability to develop strategic advertising plans that drive performance and align with client business objectives.
• Hands-on experience with major platforms such as Amazon Advertising, Google Ads, Meta Ads, and Walmart Connect.
• Strong analytical capabilities; experience conducting in depth analysis and presenting insights to clients and teams using dashboard and visualization tools (e.g. Tableau Looker, Power BI)
• Exceptional communication skills, with the ability to translate complex advertising concepts into clear guidance for technical and non-technical audiences.
• Experience navigating cross-functional teams in a fast-paced environment and managing multiple stakeholders.
• Demonstrated ability to manage and forecast advertising budgets, making data driven decisions to maximize efficiency and achieve performance targets across campaigns.
• Strong AI fluency, with experience integrating AI tools into day-to-day workflows and processes to drive efficiency, enhance analysis, and scale impact.

Benefits:

• Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
• A 6% 401(k) match
• Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days
• 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
• Accident, critical illness, and hospital indemnity insurance
• Pet insurance
• Legal assistance and identity theft insurance plans
• Life insurance 2x salary
• Access to the Calm app and the Employee Assistance Program
• $65/month Remote work stipend for internet
• Culture and team-building activities
• Tuition assistance
• Career development opportunities
• Charitable contribution match up to $250 per year

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