Director, Customer Growth - Driving Beverage Incidence and Profitability Across Arenaflex

Are you a results-driven marketing leader with a passion for innovation and customer growth? Do you thrive in a fast-paced, dynamic environment where no two days are the same? Look no further than Arenaflex, where we're seeking a seasoned Director, Customer Growth to join our team and drive value, increase beverage incidence, and profitability across our customer base.

About Arenaflex

Arenaflex is a leading beverage company with a rich history spanning over 130 years. Our portfolio represents over 250 products, including some of the most iconic and innovative brands in the world, such as Coca-Cola, Simply, Fairlife, and Topo Chico. We work with a diverse group of customers, ranging from retail and grocery outlets to theme parks, movie theaters, restaurants, and more. Our purpose is to refresh the world and make a difference, and we're committed to nurturing an inclusive culture that's grounded in our company purpose.

Job Summary

As a Director, Customer Growth, you'll play a critical role in developing and managing marketing strategies and solutions in partnership with our customers to drive value, increase beverage incidence, and profitability. You'll work closely with our customers to understand their business needs, develop growth strategies, and implement innovative marketing programs that drive results. This is a unique opportunity to join a dynamic team and make a meaningful impact on our customers' businesses and our company's success.

Key Responsibilities

* Develop and implement total beverage marketing strategies in collaboration with customer strategy to lead revenue-enhancing concept development with customers and fully leverage national marketing initiatives with customers.

• Work to develop long-term customer relationships and have full ownership of senior-level contact relationships to resolve and influence complex customer situations (franchisees & bottlers).
• Deliver "What" (Consumer and Industry Insights that put things into context), "So What" (what it means to the customer brand & category) & "Now What" (recommendations in how to apply to customers business).
• Construct & Deliver annual marketing calendar that shape and contribute to customer's long-term planning process. As well as conducting customer marketing stewardship reviews with the customer.
• Provide customer business and opportunity assessments, which include competitive analysis / PicOS (Picture of Success) recommendations for future expansion and market integration.
• Seek out and leverage internal tools and resources to support customer strategies (e.g. via channel, asset and brand).
• Host key strategic meetings (e.g. KO Lab and associated preparations with presentations, insights, briefing documents, SMEs etc.).
• Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on channel, customer and shopper insights and linking to brand strategy.
• Champion for both customer and company imperatives internally and externally to deliver our Customer Commitment of Excellence in all areas.
• Develop and execute channel and customer promotions/programs that leverage national brand idea/thinking and consumer insights to drive increased consumer preference and customer activity.
• Work with sales teams to jointly present major initiatives to customers.

Qualifications & Requirements

* Minimum Required: Bachelor's degree in Marketing/Business or equivalent education. MBA preferred.

• 5+ years' business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
• Customer Relationship Management (CRM) experience
• Advanced Strategic Thinking & Application
• Robust Forecasting and Planning (Immediate & Long Term)
• Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and results
• Previous Customer/Channel Management experience
• Demonstrated personal leadership skills and influencing ability
• Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships
• Effective oral and written communication skills with the ability to create persuasive selling stories.

What We Can Do For You

* Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.

• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

Skills

* Account Management

• Analytical Thinking
• Business Development
• Business Insights
• Business Planning
• Collaboration
• Communication
• Customer Marketing
• Customer Relationship Management (CRM)
• Customer Relationships
• Customer Service Management
• Decision Making
• Influencing
• Leadership
• Marketing
• Marketing Initiatives
• Negotiation
• Pitch Presentations
• Relationship Management
• Results-Oriented
• Teamwork

Compensation & Benefits

* Pay Range: $160,000 - $186,000

• Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
• Annual Incentive Reference Value Percentage: 30

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Arenaflex.

Equal Opportunity Employer

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

Apply Now

Ready to join a dynamic team and drive value, increase beverage incidence, and profitability across our customer base? Apply now to become our next Director, Customer Growth at Arenaflex! Apply for this job