Manager, Account-Based Marketing (ABM) & Marketing Operations
We're looking for a hands-on, data-driven marketer to support and execute our Account-Based Marketing (ABM) strategy while strengthening the systems and processes that power our demand engine. This role sits at the intersection of marketing, sales, and technology - helping to drive targeted account engagement, improve lead quality, and ensure our marketing technology stack is operating effectively. You'll play a key role in executing ABM programs, managing lead flow, and optimizing how we generate and convert demand.
What You'll Do
ABM Execution & Campaign Management
- Support execution of ABM programs using Demandbase
- Help manage target account lists, segmentation, and campaign deployment
- Partner with Marketing and Sales to activate campaigns across key accounts
- Track and report on account engagement and campaign performance
Marketing Operations & Systems Support
- Support day-to-day management of marketing systems, including:
- Salesforce
- Demandbase
- Marketing automation platforms
- Help maintain data quality, campaign tracking, and reporting accuracy
- Assist in improving lead routing, scoring, and lifecycle processes
Lead Management & Funnel Optimization
- Support lead generation and nurturing efforts across channels
- Ensure leads are properly captured, routed, and followed up on
- Partner with Sales to improve lead handoff and conversion
Affiliate & Channel Coordination
- Support integration of affiliate/partner-driven leads into marketing workflows
- Help ensure consistency in tracking and performance measurement
Team Support
- Manage and support a Colombia-based team member
- Help build repeatable processes and improve operational efficiency
What You Bring
- 4-7+ years of experience in B2B marketing, with exposure to ABM and/or marketing operations
- Hands-on experience with Demandbase or similar ABM tools
- Working knowledge of Salesforce and marketing automation platforms
- Strong attention to detail and comfort working with data and systems
- Ability to execute campaigns and manage multiple priorities
- Collaborative mindset and ability to work cross-functionally with Sales and Marketing
- ***Potential for strategic thinking capabilities
What Success Looks Like
- ABM campaigns executed effectively and on time
- Improved lead flow, routing, and data accuracy
- Increased engagement within target accounts
- Strong coordination between Marketing and Sales
- Reliable reporting and visibility into performance
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