Director of Paid Media job at Intellibright in Austin, TX

Director of Paid Media Hybrid SEM Full time Austin, Texas, United States Description Director of Paid Media Location: Austin, TX (Hybrid. In office Monday, Wednesday, Friday) Reports To: Chief Digital Officer Team: Paid Media The Opportunity Paid media is not a support function at Intellibright. It is a revenue engine. As Director of Paid Ads, you own the performance of our entire paid media practice — Paid Search and Paid Social — across a portfolio of mid-market and enterprise clients. Google Ads is the primary revenue driver for most of our clients, and this role demands a powerhouse in the platform. Not someone who knows their way around it, but someone who commands it. You are the skilled operator and mentor this team needs to execute at a high level and raise the bar across the board. Paid Search and Paid Social are both in scope, and you are accountable for how millions in annual media spend gets deployed, optimized, and defended. You set the standards, build the systems, lead the team, and own the outcomes. This is not a role for someone who just manages campaigns. This is a role for someone who owns the practice. You will define what great paid media performance looks like at Intellibright, establish the frameworks that make it repeatable, and ensure that every dollar we manage on behalf of our clients translates into qualified demand, pipeline, and revenue. You will be the final voice on strategy, the standard-bearer for the team, and the person the Chief Digital Officer & CEO trust to protect and grow paid media performance at scale. As Intellibright continues to grow, this role grows with it, in scope, in team size, and in compensation tied directly to impact. About Intellibright Intellibright is a performance-driven digital marketing agency built around accountability and close client partnerships. Our proprietary revenue analytics connect marketing activity directly to pipeline, sales, and revenue. Recognized by Inc. 5000 and the Financial Times 500 as one of the fastest-growing companies in the Americas five years running, Intellibright is a profitable, self-funded agency headquartered in Austin, Texas. Paid Media at Intellibright does not operate in isolation. It is tightly integrated with SEO, CRO, Analytics, Web, and Digital Strategy so paid demand converts and scales. What You Will Own Department Performance Full accountability for Paid Search and Paid Social performance across all client accounts KPI definition, ownership, and enforcement across spend efficiency, lead quality, conversion performance, and revenue contribution The standard of excellence for how paid media is planned, executed, reported, and improved at Intellibright Strategy and Decision-Making Full-funnel paid media strategy aligned to business outcomes, not platform metrics Final authority on budget allocation, pacing, and optimization decisions tied to measured client impact Intent, keyword, and query strategy across branded, non-branded, local, and high-value demand Integration of paid media strategy with CRO, landing page performance, and website experience Cross-channel alignment with SEO to maximize total SERP visibility and demand capture Guardrails for platform automation, AI bidding, and recommendation adoption. Platforms do not make decisions here, you do. Analytics and Intelligence Partnership with Analytics to develop AI-powered insights, alerts, and forecasting frameworks that guide faster, smarter decisions Performance assessment with the authority and confidence to recommend pivots, budget reallocations, or increased investment based on signals Executive-ready performance narratives that move conversations from metrics to direction Team and Client Leadership Hiring, mentorship, and elevation of SEM managers and specialists Contribution to client retention, expansion, and long-term account health Proactive identification of risk, inefficiency, and growth opportunity across the portfolio How You Work You own outcomes, not tasks. If performance is off, you know why and you have a plan. You anchor every decision to clearly defined KPIs You know when data calls for action and when patience is the right move You balance automation with judgment. You never outsource thinking to platforms. You think in intent, quality, and revenue, not clicks and impressions You move decisively and explain tradeoffs clearly You set the bar for the team and hold it Culture and Expectations Hybrid role with required in-office presence Monday, Wednesday, and Friday Fast-moving environment with high expectations and clear ownership Collaborative teams that value clarity, accountability, and results 16+ years of profitable, self-funded growth Why This Role Matters Paid media at Intellibright is one of the primary levers our clients trust us to pull. This role exists because that trust requires a leader, not just an operator, at the helm. The Director of Paid Ads is accountable for ensuring our clients' p Apply tot his job Apply To this Job