VP Sales, Channel Partnerships

About the position By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before. We are hiring a Vice President of Sales to build and lead our Channel Partnerships business. This team will be responsible for distributing our moments and audiences across the broader ad-tech ecosystem. You will own the number for everything we do with platforms that activate Genius products: DSPs, SSPs, CTV platforms, data and identity providers, retail media networks, and emerging distribution channels. This is a senior, externally facing leadership role, you will set the channel strategy, sign and grow the partnerships that move the most revenue, and lead a team of sellers and partner support.

Responsibilities

• Own and exceed the Channel Partnerships revenue number, including new partner activations and expansion across the existing partner base.
• Define the channel strategy: which categories of partners (DSPs, SSPs, CTV, data/identity, retail media, measurement) we prioritize, in what sequence, and with what commercial model.
• Personally lead the most strategic partnerships; running discovery, deal structuring, negotiation, and contracting at the executive level.
• Translate our Moments framework; Pre-Game anticipation, Real-Time In-Game, Post-Game sentiments into integration patterns and activation paths that partners can embed into their platforms and sell into their customer bases.
• Grow revenue and volume across existing partners by expanding integrations, unlocking new audiences and inventory, and driving co-selling motions into shared brand and agency clients.
• Build and own senior relationships across each priority partner.
• Construct annual joint business plans with key partners; align Genius product roadmap and go-to-market commitments to partner needs and shared brand demand.
• Serve as the executive escalation point for top partners and partner with Product, Engineering, and Ad Ops to deliver flawless integrations and campaign execution.
• Hire, coach, and retain a high-performing team of 5–8 Partner Sales / BD, Partner Managers, and Partner Solutions covering new partner acquisition, account growth, and day-to-day partner operations.
• Set the standard for prospecting rigor, deal quality, partner reviews, and forecast discipline.
• Run a tight weekly operating cadence: pipeline reviews, partner reviews, deal inspection, forecast calls, and 1:1 coaching grounded in partner data.
• Operate the CRM and forecast as a discipline, not a chore; deliver a forecast leadership can trust within ±10%.
• Partner cross-functionally with Marketing on co-marketing and demand generation, Product and Engineering on integrations and roadmap, and Ad Ops/Insights on case studies and post-campaign reporting.
• Represent Genius Sports at industry events (Cannes Lions, Possible, Advertising Week, IAB ALM, NewFronts/Upfronts, programmatic and CTV summits) and in the trade press as the executive face of the channel program.

Requirements

• 10+ years in advertising, ad-tech, or media partnerships, with at least 3 years in a sales or BD leadership role carrying a team number.
• Demonstrable success building and growing channel/partner programs across DSPs, SSPs, CTV platforms, data/identity, retail media, or measurement partners.
• Track record of personally closing seven- and eight-figure partnership deals and of developing reps and partner managers who do the same.
• Strong, current relationships across the platform ecosystem.
• Deep fluency in the modern media stack: programmatic, CTV, social, addressable, identity/data, attention/measurement, and the economics on every side of the supply chain.
• Comfort selling complex, integration-heavy products; you can navigate a commercial conversation and a technical conversation in the same meeting.
• Operating discipline: forecast accuracy, CRM (HubSpot or Salesforce), partner pipeline management, and a real point of view on partner program design.

Nice-to-haves

• Experience selling sports media, sports data, or fan-engagement products into the ad-tech ecosystem.
• Existing relationships at major DSPs, CTV platforms, and retail media networks.
• Background standing up integrations or curated marketplaces with programmatic platforms.
• Experience scaling a partner team from a small founding pod into a structured organization with sellers, account managers, and solutions support.

Benefits

• Eligibility for additional variable compensation.
• Genius Sports Group's benefits plan.
• Competitive salary.
• Support employee wellbeing.
• Help you grow your skills, experience and career.

Apply tot his job Apply To this Job