Marketing Manager, Parish Products Team

Job Description:

• Oversees the comprehensive marketing strategies for the Parish Team (in collaboration with the PSSG unit) across Ascension platforms.
• Develops and executes targeted marketing plans, translating overarching objectives into actionable tactics.
• Plans, coordinates, and executes marketing campaigns across multiple channels—including email, social media, Amazon, and Ascension’s website—focused on the Catholic Parish market.
• Writes clear, compelling, and brand-aligned copy for digital and print marketing materials.
• Coordinates and attends conferences, with specific metrics and goals to gauge effectiveness, including preparation of promotional materials, lead capture, and post-event follow-up.
• Coordinates with other team members to provide opportunities for teacher/catechist training, including but not limited to webinars and in-person events.
• Manages campaign timelines, ensuring deliverables are completed on schedule and aligned with unit goals.
• Uses HubSpot, Google Analytics, and other reporting tools to track performance, measure ROI, and recommend improvements.
• Contributes to market research initiatives, analyzing customer demographics and buying behavior to identify growth opportunities.
• Provides regular reports on campaign effectiveness, customer engagement, and key performance indicators (KPIs).
• Partners with product owners, editorial, graphics, and media teams to create cohesive marketing content.
• Works alongside Sales & Parish Relationship Managers to ensure marketing initiatives support sales objectives and customer engagement goals.
• Coordinates with internal stakeholders to maintain consistency of brand voice and Catholic identity across campaigns.
• Assists in the development of annual marketing plans for the Paris Team, including identifying new market segments and channels for growth.
• Coordinates customer engagement efforts aimed at expanding and retaining the customer base, employing a strategic approach to foster long-term relationships and drive growth.
• Supports the allocation and tracking of the Parish team’s marketing budget.
• Contributes to continuous process improvement, including workflow integrations with Zapier and marketing automation via HubSpot and Klaviyo.
• Mentors interns or entry-level team members, providing guidance on marketing tools and processes when needed.
• Collaborates with the Sales Manager to ensure alignment with overall marketing and sales goals.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 5+ years of professional marketing experience, preferably in education, publishing, or Catholic ministry.
• Proven copywriting skills with the ability to adapt to branded voice and tone.
• A deep understanding of the Catholic faith, Catholic education, and relevant market trends.
• Strong analytical skills with the ability to turn data into actionable insights.
• Familiarity with major social media platforms such as Facebook, Instagram, etc.
• Ability to manage multiple projects in a fast-paced environment.
• Keen attention to detail with an open mind to collaboration.
• Excellent organizational, communication, and interpersonal skills.
• Comfortable working in fast-paced, ambiguous environments and taking ownership or collaborating as needed to accomplish complex projects.
• The ability to learn new systems and technical skills quickly.
• Willingness to travel occasionally to Ascension’s headquarters (Exton, PA) and conferences.
• Exemplify and live our core values of humility, passion, and integrity.

Benefits:

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home
• Wellness Resources

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