Senior PPC Specialist​/PPC Lead

Position: Senior PPC Specialist / PPC Lead - Senior PPC Specialist / PPC Lead (Legal Marketing) - (US & Canada) We are a Chicago-headquartered digital marketing company founded in 2008. We specialize in SEO, PPC, web design, and development , helping businesses grow through strategic digital marketing solutions. We are proud of the quality of our work, the strength of our team, and the impact each person makes across the organization. Our team values:

• Professional growth
• Respectful and flexible leadership
• Meaningful, dynamic work
• High standards without unnecessary bureaucracy

Because our team is lean and highly capable, every person here has the opportunity to make a visible impact. THE OPPORTUNITY Legal PPC is a different game. The stakes are high, the keywords are expensive, and the difference between a qualified case lead and a wasted click can mean thousands of dollars. We are a digital marketing agency that works exclusively with law firms across the United States, and we are looking for a senior paid search specialist who already knows this landscape inside and out. Today, our PPC work is spread across several team members. We are hiring this role to bring focused, senior-level expertise into the center of our paid media operation—someone who can consolidate strategy, raise the performance bar across every account, and take direct ownership of the campaigns that drive our clients caseloads. This isn't about managing ads in bulk. It's about treating every dollar of ad spend as an investment with a measurable return. If you've spent years refining your craft in legal PPC, understand the economics of case acquisition, and want a role where your expertise directly shapes client outcomes—keep reading. Remote position open to candidates across the U.S. and Canada. WHAT YOU'LL DO

• Run high-stakes legal campaigns end to end — Plan, build, launch, and manage paid search campaigns for law firm clients across practice areas. You'll own performance from keyword strategy through to qualified lead delivery.
• Master Google Ads and Local Services Ads — These are your primary platforms. You'll manage campaigns across both, optimizing for the nuances of legal search behavior, geographic targeting, and lead qualification at every stage.
• Develop strategies rooted in legal economics — Build campaign architectures that reflect how law firms actually value cases—factoring in practice area profitability, case value, and competitive dynamics to make every budget work harder.
• Sharpen targeting and keyword strategy — Conduct thorough keyword research and audience analysis tailored to legal services demand in specific markets. You'll know which terms attract real prospects versus which ones drain budgets.
• Optimize relentlessly for quality, not vanity metrics — Continuously refine campaigns with a focus on lead quality, conversion rates, and cost efficiency. You'll dig into the data daily, identifying what's working and eliminating what isn't.
• Turn data into action — Analyze performance across accounts, surface patterns and opportunities, and execute scaling strategies that grow results without inflating costs.
• Report with clarity and insight — Produce performance reports that go beyond dashboards—communicate the story behind the numbers to internal teams, account managers, and clients in a way that builds trust and informs decisions.
• Elevate the team around you — Provide strategic guidance, mentorship, and quality oversight to fellow PPC specialists. Help standardize best practices and raise the overall caliber of paid media work across the department.

WHAT SUCCESS LOOKS LIKE Within 6–12 months, a strong hire in this role will have achieved the following:

• Client campaigns are consistently producing qualified legal leads at or below target cost-per-lead benchmarks
• Conversion rates and lead quality metrics are trending upward across the portfolio of managed accounts
• Campaign ROI is meeting or exceeding the agency's established performance standards for paid search services
• Lead output aligns with case value and client intake capacity—not just volume for volume's sake
• Junior specialists are benefiting from structured guidance, with visible improvements in campaign consistency and…

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