PR & Influencer Marketing Manager

About Us

SWTHZ Contrast Therapy is a fast-growing wellness brand bringing private sauna + cold plunge recovery suites to San Mateo. We help people reduce stress, recover faster, and feel better, without crowded gyms or traditional spa experiences. We’re launching soon and looking for a scrappy, results-driven PR & Influencer Marketing Manager to build local buzz, secure media coverage, and drive presale awareness. What You’ll Own This role is focused on one thing: generating awareness and demand before we open. Then continued brand awareness and lead generation. PR & Media Outreach:

• Write and distribute a “Coming Soon” press release
• Build and manage a targeted local media list (TV, digital, print, community outlets)
• Pitch and secure earned media coverage (features, interviews, segments)
• Coordinate 1 week of active media pitching + follow-ups
• Position SWTHZ within wellness, recovery, and lifestyle trends

Influencer Marketing (KEY PART):

• Identify and recruit 20–30 local influencers (15K–75K followers)
• Focus on:
• Fitness (OTF, Pilates, runners)
• Wellness / biohacking
• Lifestyle creators in San Mateo / Peninsula
• Negotiate partnerships (free memberships, preview access, etc.)
• Coordinate:
• Content deliverables (posts, reels, stories)
• Timing aligned with presale + opening
• Track engagement + performance

Awareness + Lead Generation Support:

• Align PR + influencer efforts with presale campaign
• Drive traffic to Founders List / landing page
• Recommend creative angles that increase visibility and conversions

What We’re Looking For We want a DOER, not just a strategist. Must-Have:

• Proven experience in local PR, media pitching, or public relations
• Experience securing earned media placements
• Strong network OR ability to build one quickly
• Experience sourcing and managing influencers
• Excellent communication + follow-up skills (this role is outreach-heavy)

Preferred:

• Experience in fitness, wellness, or lifestyle brands
• Familiarity with Bay Area / San Mateo media landscape
• Startup or launch experience
• Experience driving measurable results (leads, traffic, signups)

Perks

• Be part of a fast-growing, supportive wellness brand
• Free SWTHZ sessions (contrast therapy + red light therapy = unlimited recovery)
• Competitive pay + performance-based bonuses tied to team success
• Flexible schedule
• Training, development, and branded gear provided

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