Search Engine Marketing Manager – SEM

Job Description:

• Manage the day-to-day operations for our paid search marketing strategy, setting up campaigns, optimizing bids, ad copy, landing pages and more.
• Obsess over data. You will analyze performance metrics from internal database tools, third party systems, APIs, and data feeds to drive growth in profit.
• Monitor and report on daily SEM portfolio performance using our in-house SEM systems and conduct analysis and investigations using Excel, Tableau, and SQL.
• Create a roadmap for continual innovative testing to drive growth and ongoing optimization to drive efficiencies and achieve performance targets.
• Conduct tests on SEM best practices including: Portfolio Expansions Traffic Curation Ad Copy Testing
• Evaluate test results using Excel & Stat Sig calculators to determine if the results meet success criteria and if they are statistically significant.
• Think big picture, you will prepare, analyze and communicate performance metrics for completed projects to the team and key stakeholders across the business.
• Demonstrate flexibility in a constantly changing search ecosystem and stay apprised of latest trends and best practices.
• Collaborate with our in-house analytics and technology teams to conduct performance deep dives and inspire the next generation of our portfolio management tools.

Requirements:

• 4+ years of experience using Google Adwords and Bing Ads with large keyword portfolios and at least high 6 figure to 7 figure monthly search budgets required.
• Deep understanding of automated search bidding strategies including tCPA & tROAS required.
• Exceptional analytical capabilities and the ability to turn trends into actionable insights and hypotheses.
• Advanced proficiency with Excel is a must (e.g. Power user leveraging Vlookups, pivot tables).
• Ability to use SQL is a big plus.
• Bachelor's degree in a quantitative field (e.g. mathematics, statistics, computer science, etc.).
• Excellent leadership and collaboration skills (e.g., communicating, coordinating, building consensus, influencing without authority, listening, being open to other perspectives).

Benefits:

• Full medical, vision, and dental
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
• Up to 14 weeks of parental leave
• Monthly wellness subsidy
• Work from home reimbursement
• Flexible spending account
• 401(k) retirement savings plan
• Employee stock purchase plan

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