Senior Manager – Technical & Content SEO

Senior Manager – Technical & Content SEO Location: Remote Department: Search, AI Visibility & Digital Experience Company: Milestone Inc. About Milestone: Milestone Inc. is a leading Digital Experience Software and Services company focused on AI-first discovery, personalization, and conversion across all digital touchpoints. Our platform enables brands to be visible in search engines and AI answer engines through structured data, entity intelligence, and AI-driven orchestration. We serve complex, multi-location enterprises across hospitality, banking/financial services, and martech-driven organizations, operating a hybrid SaaS + Services business model at scale. Role Overview: We are looking for a highly strategic and execution-focused Senior Manager of Technical & Content SEO to lead enterprise-scale search visibility initiatives across traditional and AI-driven search ecosystems. This role sits at the intersection of Technical SEO, Content Strategy, Data Analytics, Entity Optimization, and AI Search/GEO (Generative Engine Optimization). You will partner closely with Product, Engineering, Content, UX, Analytics, and Marketing teams to drive scalable organic growth, AI visibility, crawlability, indexation, and machine-readable content architectures. This is not a traditional SEO role. We are looking for someone who understands how modern search works, from retrieval, rendering, structured data, and internal linking to entity optimization, semantic relevance, content engineering, and AI-driven discovery systems. This role requires strong analytical thinking, scalable workflow design, and deep technical fluency. What You Will Own (Outcome Ownership): 1. Technical SEO & Platform Optimization

• Lead enterprise Technical SEO initiatives across large-scale websites and digital platforms
• Drive improvements in crawlability, rendering, indexing, Core Web Vitals, internal linking, site architecture, and page discoverability
• Partner with Engineering, Product teams to operationalize SEO requirements into scalable platform capabilities
• Build and maintain SEO governance frameworks, QA processes, and technical standards
• Optimize XML sitemaps, robots directives, canonicalization, pagination, hreflang, faceted navigation, and JavaScript rendering
• Partner with platform and CMS teams to improve search-readiness and machine readability

2. Content SEO & Search Experience

• Lead scalable content optimization strategies focused on search intent, topic clusters, semantic relevance, and entity depth
• Partner with Content teams to develop AI-ready content frameworks and content governance processes
• Drive content audits, cannibalization analysis, content decay analysis, and optimization roadmaps
• Develop scalable workflows using AI tools, automation, templates, and structured content systems
• Ensure content aligns with modern AI search and answer engine behaviors

3. AI Search / GEO / Entity Optimization

• Help define strategies for AI visibility, citation optimization, and retrieval readiness
• Collaborate on structured data, schema, entity mapping, knowledge graph alignment, and semantic search initiatives
• Improve machine readability and AI comprehension across digital properties
• Partner with Product teams to operationalize GEO and AI visibility capabilities

4. Data, Analytics & Automation

• Deeply analyze GSC, GA4, BigQuery, log files, crawl data, and enterprise SEO datasets to identify growth opportunities
• Build scalable dashboards, reporting frameworks, and performance measurement systems
• Colab, Leverage SQL, Python, APIs, Looker Studio, BigQuery, and AI workflows to automate insights and SEO operations
• Establish measurable KPIs tied to traffic quality, AI visibility, rankings, indexing health, and conversions

5. Leadership & Cross-Functional Collaboration

• Lead and mentor Technical SEO and Content SEO team members
• Act as the strategic bridge between Marketing, Product, Engineering, Analytics, and Content teams
• Influence roadmap prioritization and advocate for SEO/search experience at the platform level
• Drive operational clarity, accountability, and execution excellence across initiatives

Background & Experience: Required Experience

• 8+ years of experience in Technical SEO, Content SEO, or Organic Search Strategy
• Experience managing enterprise-scale websites and complex SEO ecosystems
• Strong understanding of crawl

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