Paid Search Analyst

Where you'll be working: Knoxville What you'll be doing: As an entry‑level Paid Search Analyst, you will support our Paid Search Managers in developing, executing and optimizing paid search campaigns. Responsibilities include: Budget monitoring & pacing – track daily and weekly budget pacing across multiple campaigns, proactively coordinating with search planners and buyers to ensure spending aligns with client objectives. Campaign management – build and launch paid search, Demand Gen, Performance Max, App Download, and YouTube campaigns; monitor flight dates, start/stop campaigns on schedule, and maintain up‑to‑date budgets in the agency’s billing system. Optimization implementation – execute daily, weekly and monthly optimizations (keyword expansions, bid adjustments, audience refinements, creative testing) to maximize performance. Invoice reconciliation – reconcile media invoices and coordinate with account teams and media strategy leads to ensure accurate billing. Reporting & analysis – pull and analyze performance data from Google Ads, Google Analytics and other platforms; prepare interim and final reports highlighting optimizations, insights and operational metrics for clients. Keyword and ad copy support – assist with keyword research, ad copy writing and quality assurance to improve campaign relevance and efficiency. Client presentations – prepare performance summaries and insights for client meetings; support the Search Department in new client presentations when needed. What you bring: 1 + years’ experience in digital marketing (internships or co‑ops count) with familiarity using Google Ads and Google Analytics. Google Ads certification is a plus. Strong analytical and problem‑solving skills – comfortable working with data, identifying trends and recommending optimizations. Exceptional organization and attention to detail – able to manage multiple budgets, campaigns and deadlines in a fast‑paced environment. Excellent communication skills – capable of distilling technical insights into clear recommendations for teammates and clients. Proficiency in Microsoft Excel, PowerPoint/Keynote and Word – skilled with pivot tables, formulas and data visualization. Why Join Tombras’ Integrated Search team? Independence with scale – work in a third‑generation, family‑owned agency that has doubled in size over the last five years while maintaining the freedom to innovate. Award‑winning culture – our work and people have been recognized by Ad Age, Fast Company, Effie, Cannes Lions and more. Growth and learning – learn from Senior Paid Search Managers and Strategists who handle multi‑million‑dollar campaigns for national brands. You will gain hands‑on experience with Google Ads, YouTube and Shopping campaigns, and collaborate with data scientists, creatives and media experts across the agency. High‑impact clients – contribute to campaigns for globally recognized brands. Why you'll want to work at Tombras: Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another. Dog-friendly offices Flexible PTO Generous parental leave for primary and non-primary caregivers Medical (PPO or High Deductible option) for employee + dependents 401(k) Participation Employer-paid Dental & Vision A company culture of promotions from within and an atmosphere allowing for varied and rapid career development. Want more reasons to work at Tombras? Check out the latest Tombras News and Our Values. Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce. Tombras is an E-Verify employer and participates in the E-Verify program. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds. Remote employees must be based in the United States. Apply To This Job