Event Marketing, Sr Analyst
Event Marketing Senior Analyst, FedEx Digital Marketing
Summary
We’re looking for a detail-oriented, growth-minded Event Marketing Analyst to support the planning, execution, and analysis of high-impact events that generate sales opportunities and strengthen brand presence. This role partners closely with Event Marketing leadership, Sales, and cross-functional Marketing teams to ensure events are executed flawlessly and deliver measurable business results. Position Expectations
- Support the planning and execution of a wide range of events - including speaking
engagements, sponsored conferences, trade shows, and internal corporate functions.
- Coordinate event logistics such as budgeting support, vendor management, staffing
coordination, invitations, and timelines in partnership with internal stakeholders.
- Assist Event Marketing team in creating engaging event experiences that contribute
to lead generation, pipeline growth, and enterprise visibility.
- Assist in the evaluation of industry events by researching sponsorship costs,
audience demographics, competitor presence, and historical performance to inform decision-making.
- Support contract administration, attendee registration processes, and the
maintenance of event listings and registration pages on company websites.
- Maintain event and attendee data across internal CRM and marketing platforms,
supporting post-event reporting and ROI analysis.
- Collaborate with enterprise teams to support sponsorship execution, messaging
alignment, marketing materials, and exhibit logistics.
- Occasional travel may be required (up to 20%), primarily domestic.
Desired Skills
- 2–4 years of experience in event marketing, event coordination, media production,
or marketing operations.
- Strong organizational and project coordination skills, with the ability to manage
multiple events and deadlines simultaneously.
- Analytical mindset with attention to detail and an interest in measuring event
performance and impact.
- Strong communication and collaboration skills, with a proactive and accountable
work style.
- Comfort working cross-functionally with Marketing, Sales, and external vendors.
- Experience with Salesforce or CRM systems, Monday.com or similar work
management platforms is a plus.
- Bonus: Background in e-commerce or B2B marketing.
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