Senior Manager, Content & Strategy

About the position Welcome to the e.l.f. Beauty newsroom. The Senior Manager, Content & Strategy,plays a crucial role in amplifying e.l.f. Beauty’s voice through LinkedIn, Substack and other corporate and editorial platforms to develop and position our brand and executives as thought leaders in the industry and beyond. This role involves creating engaging, insightful and highly relevant content that is fully aligned with our company’s ethos. This position combines strategic storytelling, brand-building expertise and a keen sense of the spaces we need to be to lead as a purpose-driven, results-led company - all with an editorial eye. The senior manager will provide both qualitative and quantitative analysis to regularly give learnings to use in future-facing strategies.

Responsibilities

• Content Creation & Management by developing and executing content strategies for the company and senior executives to support our company narrative, key initiatives, and industry insights, including and not limited to byline opportunities, op-eds, LinkedIn, Substack, podcasts, editorial and elfbeauty.com
• Write clear, compelling, and on-brand editorial and posts that reflect our company’s values, mission, and voice, ensuring consistency across all communications
• Understand principles and value of visual storytelling, and working knowledge of basic asset creation tools such as Canva, Photoshop, Adobe
• Lead community engagement on corporate channels, actively engaging, monitoring comments, responding to relevant conversations, and tracking the performance of editorial and posts to optimize content strategy
• Collaborate with cross-functional partners across company for storytelling, research, creative, community management and social
• Executive Thought Leadership by collaborating with executives to develop and maintain a personal and authentic social media presence that reflects their voice and values
• Research and deliver briefs on industry trends, news, and competitive insights to generate content, articles and post ideas that position executives as leaders in the field
• Curates a daily morning news brief of relevant company, industry and cultural headlines
• Explore and recommend new technologies and experiences for executives including but not limited to LinkedIn Live, podcasts, etc.
• Prepare briefs for executives for content opportunities including but not limited to podcasts, speaking engagements
• Conduct regular content audits and monitor engagement to adjust content strategy and provide ongoing recommendations to improve reach and impact
• Content Strategy & Analytics by tracking and analyzing platform engagement metrics for posts, providing insights and reporting on trends, successes, and areas for improvement
• Lead Substack storytelling and strategy and innovate new ways to show up on the platform
• Stay current with platform best practices, algorithm changes and new features to ensure content remains fresh, relevant, and optimized
• Work closely with marketing, social, PR, and communications teams to align platform content with broader company goals, campaigns, and storytelling efforts

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field
• 7-10+ years of experience in social media, editorial content creation, communications, or similar role
• Strong writing and storytelling skills
• Strong understanding of tone, audience engagement, and best practices for LinkedIn and Substack
• Proven experience managing content that drives engagement and conversation
• Excellent research skills to keep up with social media, industry trends, speaking events, and content topics.
• Strong interpersonal and communication skills to work effectively with executives and cross-functional teams
• Ability to multitask, prioritize, and manage time effectively in a fast-paced environment
• Comfortable working in a fast-turn, 24/7 news cycle
• Resourceful solutions-oriented approach, fueled by creativity and passion
• Belief that anything is e.l.f.ing possible

Benefits

• competitive pay and benefits
• bonus eligibility (200% of target over the last six fiscal years)
• equity
• flexible time off
• year-round half-day Fridays
• hybrid 3 day in office, 2 day at home work environment
• medical, dental, and vision insurance
• a retirement savings plan
• gender neutral parental leave
• unlimited paid time off

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