Area Sales Vice President

The Area Sales Vice President is a senior leader responsible for driving revenue growth and market share expansion across the United States Community Financial Institution segment. This role leads both Direct Sales and Channel Partner Sales organizations, owning national go‑to‑market strategy, sales execution, and customer growth across banks and credit unions. The Area Vice President sets strategic direction, builds scalable sales capabilities, and delivers predictable, profitable growth through disciplined execution, strong customer relationships, and cross‑functional partnership. Key Responsibilities: Strategic Leadership & Growth

• Develop and execute a comprehensive U.S. sales strategy for the Community Financial Institution market that drives revenue growth, wallet share expansion, and market leadership.
• Establish sales targets, key performance indicators (KPIs), and forecasting cadence to deliver predictable results aligned with corporate objectives.
• Identify new market opportunities, growth segments, and strategic partnerships to expand footprint and competitive advantage.

Sales Organization Leadership

• Lead, develop, and inspire a high‑performing sales organization across direct and channel sales motions.
• Recruit, develop, and retain top sales talent while building leadership bench strength and succession plans.
• Set clear performance expectations and provide ongoing coaching to elevate selling skills, deal strategy, and individual effectiveness.
• Foster a culture of accountability, collaboration, integrity, and continuous improvement.

Sales Operations & Execution

• Oversee sales operations, pipeline management, and deal execution to ensure efficient processes and disciplined sales rigor.
• Drive consistent use of sales methodologies, tools, and best practices to improve win rates and cycle times.
• Ensure profitable growth through fair, compliant, and customer‑centric selling practices.

Client, Partner & Market Engagement

• Build and maintain executive‑level relationships with key customers, channel partners, and industry stakeholders.
• Represent the company at industry events, conferences, and customer forums to enhance brand presence and market credibility.
• Maintain deep awareness of market trends, competitive landscape, and evolving customer needs.

Cross‑Functional Collaboration

• Partner closely with Marketing, Product, Finance, Operations, and Customer Success teams to align sales initiatives with product strategy and customer outcomes.
• Provide market and customer insights to inform product development, pricing strategy, and go‑to‑market planning.

Basic Qualifications

• Bachelor’s degree or equivalent experience
• 15+ years of progressive experience in technology or B2B sales, including senior leadership of sales teams
• Demonstrated success driving revenue growth through complex solution sales
• Strong understanding of the banking and credit union market and competitive landscape
• Proven ability to develop and execute national go‑to‑market strategies
• Excellent interpersonal, communication, and executive presence skills

Preferred Qualifications

• Experience leading both direct and channel sales organizations at national scale
• Background in fintech, payments, or regulated financial services environments
• Track record of building scalable sales operations and predictable forecasting models
• Experience selling to C‑suite and executive‑level decision makers

Leadership Competencies

• Strategic thinker with strong business acumen
• Results‑driven leader with a bias for execution
• Effective change leader capable of scaling teams and processes

#LI-CS1 #LI-virtual Offers of employment are conditional upon passage of screening criteria applicable to the job. Full time employee benefits include:

• Medical Insurance
• Dental Insurance
• Life Insurance
• Vision Insurance
• Short/Long Term Disability
• Paid Vacation
• 401k

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