Sr. Director, Organic Growth

Senior Director Organic Marketing (SEO, AEO, GEO) Roles & Responsibilities Overview Vuja Dé Digital is seeking a Senior Director of Organic Marketing to develop an organic search department focused on client fulfillment, tactical innovation, and scaling growth. This role is accountable for delivering best practices across:

• Traditional search engines: Google, Bing, YouTube, Amazon, App Stores
• AI-powered search and answer experiences across ChatGPT, Gemini, Claud, Co-Pilot
• Strategic Cross-Channel Coordination
• Internal Operations Management
• Department Growth Road Mapping

This role will operate as an executive-level, client-facing growth leader, responsible for turning organic into a measurable business driver—not a traffic channel or content function. Additionally, this role will be responsible for department growth and management as a line of business. What You’ll Own 1. Organic Growth as a System

• Define and lead clients facing end-to-end organic growth strategies centered around primary and secondary KPIs:
• Awareness
• Traffic
• Revenue
• Build SOPs that allow for systematic deployment of organic search tactics that act as a compounding system across tech, content, and linking best practices.
• Integrate organic into broader media and analytics ecosystems while developing a reporting system that accounts for incremental analysis.

Expectation: Organic is planned with the same rigor as paid media—forecasted, prioritized, and accountable. 2. Search & AI Discovery Strategy

• Own how companies show up across brand and non-branded searches:
• Google Search (traditional + AI-driven results)
• Secondary search engines
• AI-powered answer experiences
• Emerging generative discovery environments
• Develop strategies that ensure:
• Client sites are compliant with technical best practices
• Content is discoverable, interpretable, and usable by both search engines and AI systems
• Brands are represented accurately and competitively in AI-generated responses
• Lead SEO as both:
• Demand capture (existing intent)
• Demand creation (shaping discovery)
• Oversee:
• Technical SEO (crawlability, indexation, site architecture)
• Content strategy tied to intent + business value
• Internal linking and authority development
• External Linking coordination
• Organic Social integration

3. Content & Authority Ecosystem

• Architect content systems that:
• Build topical authority
• Support full-funnel user journeys
• Drive measurable business outcomes
• Can be leveraged across organic channels
• Extend beyond on-site content into:
• PR, partnerships, and off-site authority signals
• Distribution strategies that influence discovery

4. Measurement & Business Impact

• Define how organic contributes to:
• Revenue and lead generation
• Blended CAC efficiency
• Assisted conversions and incrementality
• Partner with analytics to:
• Integrate organic into attribution models
• Connect performance to real business outcomes

Aligned with Vuja Dé’s philosophy: Marketing success is measured by business outcomes—not proxy metrics 5. Client Leadership

• Serve as the organic growth director in client engagements by managing client relationships and being a strategic partner
• Deliver complex search and AI concepts into:
• Clear strategies
• Actionable plans
• Business implications
• Lead with conviction and ownership, not passive recommendations

6. Cross-Channel Integration

• Partner with:
• Paid Search → shared intent and keyword strategy
• Programmatic → audience and contextual signals
• Analytics → measurement frameworks
• Web Development → development integration into SEO
• Organic Social→ Leverage all social channels to boost organic visibility
• Ensure organic is embedded within Vuja Dé’s See → Think → Plan → Do → Learn system

What Success Looks Like Within 6–12 months:

• Organic is positioned as a core growth driver, not a support function
• Clients understand how organic impacts revenue—not just traffic
• Vuja Dé has a clear, differentiated POV on search in an AI-driven world
• Organic is integrated into media planning and forecasting

Ideal Candidate Profile Experience

• 7+ years in SEO and/or organi

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