Growth Marketing Assistant(Google Ads) - 17092
Job Title: Growth Marketing Specialist Working Hours: M-F CST Compensation: $1,200–$1,700/month + performance bonuses based on KPIs; reviews every 90–120 days About the Company: We are a mental health company merging top-tier therapeutic care with remote accessibility. Our mission is to make mental health support accessible and effective through both insurance and private-pay clients. Role Overview: To own execution across our marketing and referral channels. The primary purpose of this role is to generate a consistent flow of qualified clients entering intake so clinician caseloads can be filled predictably as the practice scales. This is an execution-first growth role, not a senior strategy, branding, or social-only position. The ideal candidate is comfortable owning paid ads, funnels, and lead generation while producing clear, trust-building marketing assets aligned to women’s mental health. Due to the nature of our audience and brand focus in women’s mental health, female candidates are strongly preferred. Campaign Ownership & Optimization
- Take full ownership of all active Google Ads campaigns
- Optimize keyword structure, match types, negative keywords, and campaign segmentation
- Manage bidding strategy and budget allocation across ad groups
- Improve and maintain Quality Scores across active keywords
- Expand and refine keyword coverage across high-intent search clusters (typically 30–40+ keywords across segmented intent groups)
Conversion & Funnel Optimization
- Analyze and improve conversion performance across landing pages and the booking flow
- Identify message mismatches between ad intent and landing page experience
- Recommend and implement landing page improvements to reduce bounce rate and improve conversion rate
- Ensure alignment between keyword intent, ad copy, and destination page
Performance Management
- Monitor campaign performance daily and make proactive adjustments without direction
- Manage $150/day ($4,000–$4,500/month) in ad spend efficiently
- Eliminate wasted spend through search term audits and negative keyword management
- Ensure all keywords and assets are fully eligible and serving, proactively resolving policy limitations or delivery issues
Strategic Execution
- Operate independently by identifying issues, proposing solutions, and executing without step-by-step direction
- Bring data-driven recommendations proactively, not reactively
- Lead decisions on keyword expansion, bid strategy, and campaign structure
- Diagnose performance constraints and present clear resolution plans
- Operate with minimal oversight, without requiring day-to-day direction on optimization decisions
Google Ads Platform Expertise
- Engage directly with Google Ads support to resolve policy limitations, ad disapprovals, and keyword restrictions
- Apply best practices specific to healthcare and therapy-related advertising
- Navigate compliance-sensitive campaign requirements, including health-related advertising policies
Reporting & Communication Deliver weekly performance reports covering:
- Spend, impressions, CTR, CPC
- Conversion rate
- Cost per consultation
- Total bookings generated
Clearly communicate:
- What is working
- What is not
- What changes are being made next
- Proactively flag issues without waiting for direction
Required Experience
- Hands-on experience independently running Google Ads campaign
- Experience creating and scheduling content using Canva
- Familiarity with Google Business Profile management
- Basic understanding of funnels, lead tracking, and performance reporting
- Ability to work independently from SOPs with minimal oversight
Nice-to-Have
- Healthcare or mental health industry exposure
- Referral outreach or partnership support experience
What Success Looks Like
- Consistent flow of qualified leads entering the intake pipeline
- Marketing-attributed booked intakes increasing over time
- Improved predictability in clinician caseload fill
- Reduced founder involvement in day-to-day marketing execution
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