Head of Digital Growth (Company: Idea Village - Hybrid in Miami, Florida)
About the position We are partnering with Idea Village to find their next high-impact, cross-brand role for a growth marketer who thrives in a fast-moving, multi-brand environment. You'll own the growth funnel from acquisition to retention, across a portfolio of health & wellness DTC brands, working closely with brand managers, creative teams, and leadership to hit aggressive revenue targets.
Responsibilities
- Plan, execute, and optimize paid social (Meta, TikTok) and paid search (Google) campaigns across all 5 brands
- Own lifecycle marketing strategy and execution (Klaviyo or equivalent), including flows, segmentation, and campaign calendars
- Identify and test new acquisition channels, conversion levers, and retention tactics across the portfolio
- Build dashboards and weekly performance reports; translate data into actionable insights for leadership
- Manage and allocate media budgets efficiently across brands, optimizing toward ROAS and CAC goals
Requirements
- 3–5 years of hands-on growth or performance marketing experience, ideally in DTC or e-commerce
- Proven track record managing paid social (Meta Ads Manager) and paid search (Google Ads)
- Experience with email marketing platforms
- Strong analytical skills; comfortable in Google Analytics, Excel/Sheets, and attribution tools (Triple Whale, Northbeam, or similar)
- Ability to manage multiple brands or accounts simultaneously
Nice-to-haves
- Health, wellness, beauty, or CPG industry experience a plus
- Self-starter mentality — you don't wait to be told what to test next
- Experience at a DTC brand accelerator, holding company, or agency managing multiple accounts
- Familiarity with Shopify and e-commerce tech stacks
- Influencer or affiliate marketing experience
- Knowledge of AI tools for marketing efficiency and content ideation
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