Marketing Manager – North America DTC Creative Campaigns

Meet the Team Dexcom is seeking a highly motivated, impact-driven Marketing Manager to join our North America Direct-to-Consumer (DTC) Clinical Marketing team. This role is ideal for a hands-on marketer with strong content creation experience and a passion for building patient-focused advertising that brings clinical innovation to life. As part of the DTC Marketing team, this role will support major campaigns while leading key initiatives end-to-end, with a primary focus on the strategy, development, and execution of paid advertising campaigns. This role will own paid content lifecycle from brief through launch, partnering closely with internal teams and external partners to ensure creative, media, and platform requirements are aligned. This position plays a critical role in delivering high quality, insight-driven paid content that performs across formats and stages of the funnel. Where You Come In

• You shape and guide the creation and development of patient‑facing paid advertising campaigns, setting creative direction through insights, briefing, casting, agency collaboration, and feedback across full‑funnel assets—from TV and audio to online video, display, and paid placements.
• You own select, high‑impact content initiatives end‑to‑end, from concept through launch and iteration, while partnering closely on larger, enterprise‑level DTC campaigns.
• You oversee campaign coordination and delivery by managing asset plans, trafficking documents, timelines, and cross‑team handoffs to ensure work moves smoothly from concept to launch.
• You partner closely with Media, Analytics, and Channel teams to ensure paid content is designed to perform across formats, placements, and stages of the funnel.
• You use market research, performance data, and engagement insights to inform creative decisions, recommendations, and ongoing optimization across content and campaigns.
• You bring a strong point of view on what makes paid content effective, continuously raising the bar on creative quality, clarity, and impact across DTC efforts.
• You identify new claim opportunities based on emerging clinical evidence and market research, translating complex information into clear, compelling, patient‑friendly messaging.
• You collaborate with MLR and cross‑functional teams to ensure content is reviewed, approved, and launched efficiently.

What Makes You Successful

• You bring 7–10 years of experience in marketing, brand, or campaign development, with hands‑on experience shaping creative work and contributing to integrated campaigns.
• You have experience developing full‑funnel campaigns across channels such as TV, audio, digital, display, and more.
• You demonstrate strong creative judgment, grounded in insights and performance data.
• You’re comfortable partnering with agencies and cross‑functional teams, providing thoughtful feedback, aligning stakeholders, and moving work forward in a fast‑paced environment.
• You’re highly organized and detail‑oriented, with the ability to manage complex timelines, assets, and deliverables while maintaining a clear view of the bigger picture.
• You’re comfortable working in a regulated or complex environment, balancing speed, creativity, and compliance (healthcare experience is a plus).
• You’re a strong communicator and collaborator, able to build trust and work effectively across teams.
• You’re motivated by raising the bar on creative quality, supporting strong partnerships, and contributing to a positive, high‑performing team culture.

What you’ll get:

• A front row seat to life changing CGM technology. Learn about our brave #dexcomwarriors community.
• A supportive, high-performing team that values, rigor, curiosity, and smart risk-taking.
• A full and comprehensive benefits program.
• Growth opportunities on a global scale.
• Access to career development through in-house learning programs and/or qualified tuition reimbursement.
• An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.

Travel Required

• 10%

Experience and Education Requirements:

• Typically requires a Bachelor’s degree and a minimum of 8-12 years of related experience.
• At this level a graduate degree may be desirable with 4 years of related experience.

Please note: The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to do the job. Management may, at its discretion, assign or reassign duties and responsibilities to this job at any time. The duties and responsibilities in this job description may be subject to change at any time due to reasonable accommodation or other reasons. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Dexcom’s AAP may be viewed upon request by contacting Talent Acquisition at [email protected]. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact Dexcom Talent Acquisition at [email protected]. Meritain, an Aetna Company, creates and publishes the Machine-Readable Files on behalf of Dexcom. To link to the Machine-Readable Files, please click on the URL provided: https://health1.meritain.com/app/public/#/one/insurerCode=MERITAIN_I&brandCode=MERITAINOVER/machine-readable-transparency-in-coverage?reportingEntityType=TPA_19874&lock=true To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at Dexcom. Only authorized staffing and recruiting agencies may use this site or to submit profiles, applications or resumes on specific requisitions. Dexcom does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to the Talent Acquisition team, Dexcom employees or any other company location. Dexcom is not responsible for any fees related to unsolicited resumes/applications. Salary: $105,800.00 - $176,300.00 Apply tot his job Apply To this Job