*Brand Creative + *Motion Designer Needed for Luxury Men’s Grooming Product Launch (Shield)

We are building Shield, a premium men’s grooming brand centered around a new concept in beard aesthetics: controlled aging. Shield is designed for men who want to master every shade of gray with intention, precision, and style. We are currently in the early product development stage, with CAD design underway, and we are now looking for a talented creative designer / motion designer / brand marketer to help us bring the brand to life visually before the physical prototype is complete. Because we do not yet have a working prototype, this role will focus heavily on:

• animated hero ads
• luxury brand visuals
• social media campaign design
• motion graphics
• concept-based product storytelling
• Instagram / TikTok / Meta-ready launch creatives

We are not looking for generic social media content. We are looking for someone who can help us create a premium, masculine, cinematic brand presence that generates intrigue, buzz, and an early-access waiting list. This is a chance to help shape the launch identity of a brand from the ground floor. ⸻ About the Brand Brand Name: Shield Taglines:

• Timeless by Design
• Master Every Shade of Gray

Brand Positioning Shield is not simply a beard product. It is a controlled beard-aging system for men who want to preserve a natural, distinguished, salt-and-pepper look—without the harsh, fake appearance of traditional beard coloring. The brand tone is:

• premium
• masculine
• refined
• confident
• modern
• cinematic

Think: luxury grooming meets editorial fashion meets smart product storytelling ⸻ What We Need We are looking for a creative professional who can help us develop campaign assets such as: Motion / Video

• animated hero ads from still images
• short-form vertical videos for Instagram Reels / TikTok
• logo reveals
• subtle parallax and cinematic movement
• smoke, lighting, metallic sweeps, premium text reveals
• short pre-launch teaser videos
• brand awareness videos
• waitlist / early-access promo videos

Static Creative

• premium ad creatives for social
• launch posters
• story slides
• carousel posts
• teaser graphics
• landing page creative assets

Brand Campaign Support

• visual campaign direction
• ad concepting
• moodboards / visual references
• consistent luxury aesthetic across all channels

⸻ Ideal Candidate We are looking for someone with strong experience in one or more of the following:

• motion graphics
• After Effects animation
• luxury brand creative
• social ad creative
• men’s grooming / beauty / lifestyle branding
• AI-enhanced visual campaign production
• cinematic poster animation
• short-form video ad editing

You may be a fit if you:

• know how to make a brand feel expensive before it launches
• understand premium masculine aesthetics
• can create visually striking but restrained motion
• know the difference between luxury and loud
• can translate a concept into desire
• have strong taste, not just technical software skills

⸻ What Success Looks Like A successful candidate will help us create content that makes men stop scrolling and think: “I’ve never seen this before… but I want to know more.” We want our campaign to communicate:

• confidence
• control
• masculine sophistication
• intentional aging
• innovation in men’s grooming

The end goal is to build:

• buzz
• intrigue
• brand awareness
• email / SMS waitlist signups
• eventual pre-sale momentum

⸻ Deliverables to Start Our first phase will likely include: 1. 3 animated hero ads 2. 3–5 short vertical social videos 3. 5–10 static ad creatives 4. logo animation / branded motion intro 5. creative direction for launch campaign look and feel If the fit is right, this can turn into an ongoing relationship as we move toward launch. ⸻ Please Apply With When applying, please include: 1. A short note explaining why you are a fit 2. Examples of luxury, cinematic, or high-end social ad work 3. Any examples in:

• grooming
• fashion
• beauty
• lifestyle
• premium consumer products

4. Which tools you use most often 5. Whether you work with:

• After Effects
• Premiere Pro
• Photoshop
• Blender / 3D tools
• AI video tools like Runway, Kling, Luma, etc.

6. Your preferred pricing structure:

• per project
• per asset
• hourly

7. Your typical turnaround time ⸻ Bonus if You Have Experience With

• men’s grooming brands
• premium DTC products
• Kickstarter / pre-launch campaigns
• landing page creative
• Meta ad creatives
• TikTok ad creatives
• AI-assisted motion workflows

⸻ Tone / Creative Direction The visual direction should feel like:

• luxury men’s grooming
• prestige campaign energy
• cinematic masculinity
• modern editorial polish
• strong but not cheesy
• refined but not sterile

We want a creative who understands that this brand should move like confidence, not like noise. ⸻ Project Type Initial freelance contract with strong potential for ongoing work Experience Level Intermediate to Expert Preferred Skills

• Motion Graphics
• Adobe After Effects
• Adobe Premiere Pro
• Adobe Photoshop
• Brand Design
• Social Media Ad Design
• Creative Direction
• Short-Form Video Editing
• AI Video Tools
• Luxury / Editorial Visual Design

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