Social & Paid Media Specialist, REMOTE (BG26041305C)
The Bowen Group, a GTSC company, seeks a Social & Paid Media Specialist. This is a remote position. ~~~ This position is pending contract award ~~~ Position Overview The Social & Paid Media Specialist leads the planning, execution, and optimization of organic and paid social media campaigns in support of the American Battle Monuments Commission (ABMC). This role is responsible for developing platform-specific strategies, creating and publishing content, managing audience engagement, and driving measurable growth across digital channels. This position plays a central role in delivering timely, accurate, and compelling storytelling to domestic and international audiences, supporting high-visibility commemorative events and ongoing outreach initiatives.
Key Responsibilities
- Develop and execute integrated social media strategies across platforms including Facebook, Instagram, Flickr, LinkedIn, X, and YouTube.
- Plan and manage content calendars aligned with campaigns, events, and organizational priorities.
- Write, edit, and publish platform-specific content, ensuring accuracy, tone, and audience relevance.
- Manage paid social campaigns, including audience targeting, budgeting, A/B testing, and performance optimization.
- Monitor social channels for engagement, respond to comments and messages, and elevate issues as needed.
- Provide real-time social media coverage during events and campaigns, including rapid-turn content.
- Collaborate with creative and multimedia teams to produce visual and video content optimized for social platforms.
- Track performance metrics and contribute to reporting and optimization efforts.
- Ensure all content aligns with brand standards and organizational messaging.
Required Qualifications
- Bachelor's degree in Communications, Marketing, Journalism, or related field.
- 7+ years of experience managing social media and digital campaigns.
- Demonstrated experience executing both organic and paid social media strategies.
- Strong writing and editing skills with the ability to adapt tone across platforms.
- Experience with social media management and analytics tools (e.g., Hootsuite, Sprout, native platforms).
- Ability to manage multiple priorities in a fast-paced environment.
- Must be US-work eligible.
- Must be able to successfully complete a Public Trust background investigation.
Preferred Qualifications
- Fluency in French
- Experience supporting federal, nonprofit, or mission-driven organizations.
- Familiarity with international or multicultural audience engagement.
- Experience supporting live or high-visibility events.
Work Environment
- Fully remote.
- Standard business hours with occasional need for extended hours during major events.
Benefits
We offer a comprehensive benefits package for Full-time Employees to include the following:
- Health, dental, vision insurance.
- Generous paid vacation and holiday leave.
- Flexible Spending Account (medical and dependent).
- 401(k) with employer match.
- Life insurance.
- Short-term and long-term disability.
- Tuition assistance and professional development opportunities.
The Bowen Group is proud to be an equal opportunity employer, committed to recruiting, hiring, and promoting qualified people of all backgrounds, regardless of sex; race; color; creed; national origin; religion; age; marital status; pregnancy; physical, mental or sensory disability; sexual orientation; gender identity or any other basis protected by federal, state or local law. Learn more about your EEO rights as an applicant. The Bowen Group is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. If you have a disability and require assistance with our online application process, please tell us how we can help by contacting us at [email protected] Note: This accessibility is intended for individuals requiring accommodations and should not be used to check on the status of your application. Inquiries not specific to requesting an accommodation will be discarded. The Bowen Group participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program. Apply tot his job Apply To this Job