Market Development Associate

We are seeking a driven and research-oriented Market Development Associate to support district-level revenue growth through targeted, state-specific go-to-market execution. This role is a critical pipeline-generating partner to Sales and Marketing, responsible for building research-backed outreach strategies, executing outbound campaigns, and supporting conference-driven demand generation. The ideal candidate is a high-urgency, self-directed operator who thrives on research, execution, and continuous improvement. This role is well-suited for someone early in their sales or go-to-market career who wants clear expectations, measurable impact, and exposure to strategic sales motions in a fast-growing EdTech company. What You’ll Do: Market & State-Level Strategy Conduct deep research into state-specific K–12 policies, procedures, and operational nuances related to fundraisers, boosters, and school districts. Build, document, and maintain comprehensive state-by-state sales strategies within HubSpot. Prioritize and sequence state outreach based on opportunity size, readiness, and ease of entry. Partner with Marketing to align messaging and campaigns with state-level insights. Pipeline Generation & Prospecting Research district and school-level decision-makers and accurately import contact data into HubSpot. Add a minimum of 1,700 new school buildings into the pipeline by driving qualified discovery meetings. Execute outbound email and call sequences with consistency, urgency, and attention to detail. Create, document, and share effective outreach sequences and best practices with the broader sales team. Meeting Booking & CRM Excellence Meet or exceed monthly and quarterly targets for booked and attended discovery meetings. Maintain weekly activity benchmarks across calls, emails, and sequence completion. Ensure best-in-class CRM hygiene, including accurate activity tracking, pipeline stages, and contact data. Conference & Campaign Support Drive pre- and post-conference execution, including list uploads, lead sheets, and AE briefings. Provide Account Executives with relevant prospect intelligence, including state-specific context and lead status. Execute timely, strategic post-event follow-up and integrate learnings into ongoing campaigns. Ideal Candidate Profile: Enterpriser: A proactive self-starter with ownership mentality and bias toward action. High Sense of Urgency: Operates quickly without sacrificing accuracy or quality. Detail-Oriented Operator: Maintains high standards for research, execution, and CRM hygiene. Adaptable & Flexible: Comfortable pivoting tactics as strategies evolve. Persistent & Tenacious: Demonstrates grit and resilience in outbound prospecting. Customer-Centric Thinker: Seeks to understand district needs and align value accordingly. Strong Communicator: Clear, concise written and verbal communicator. Creative Problem Solver: Finds new and effective ways to engage prospects. Self-Leader: Manages time, priorities, and goals with minimal oversight. Requirements: 1–3 years of experience in sales development, market development, or outbound prospecting (SaaS or EdTech preferred). Experience working in a CRM environment (HubSpot strongly preferred). Strong research, organizational, and time-management skills. Comfort with high-volume outbound activity and performance-based goals. Familiarity with the K–12 education market is a plus but not required. Benefits: Unlimited Paid Time Off Flextime Options Remote Work Options Paid Holidays Employee Stock Options Paid Parental and Family Medical Leave Full Employee Medical, Dental, and Vision Coverage Flexible Spending Account 401(k) Plan Givebacks is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Apply To This Job