Experienced Social Media Manager II - Customer Engagement Strategy & Activation for arenaflex

As a leading innovator in the entertainment industry, arenaflex is seeking an experienced and results-driven Social Media Manager II to join our team. Reporting to the Manager, Social Media Strategy & Activation, you will lead our Disney Store business for paid social media, driving customer engagement and activation through innovative strategies and campaigns.

About arenaflex

arenaflex is a global leader in the entertainment industry, creating unforgettable experiences for millions of people around the world. Our company is built on a rich legacy of innovation, creativity, and a passion for storytelling. We are committed to delivering exceptional experiences that inspire and delight our guests, and we are looking for talented individuals like you to join our team.

The Role

As a Social Media Manager II, you will be responsible for leading paid social campaign management activities, including overseeing campaign strategy, media budget management, campaign implementation, QA, ongoing optimization, creating slides for client decks, and performance insights reporting. You will have extensive prior experience with paid social buying, campaign management, and data analysis, as well as some familiarity with online trafficking and tracking via ad servers and digital analytics tools.

Key Responsibilities

* Lead paid social ecommerce strategy for Disney Store's direct-to-consumer retail and drive this forward through innovation.

• Provide strategic input and guidance to best achieve client goals.
• Implement, manage, and optimize paid social advertising campaigns that achieve the business's traffic and revenue goals.
• Ensure proper campaign setup to track properly in Adobe SiteCatalyst and paid social buying platforms - YouTube, Meta, Snapchat, TikTok, X, and Pinterest.
• Create strategy proposals for new campaigns or account structures based on objectives provided by strategy partners.
• Work with our teams to identify and design (or use 3rd party) tools to improve efficiency.
• Partner across teams, organizations, and companies (media partners and agency) to improve overall technical setup and inter-departmental workflow.
• Present campaign performance and insights to key team members, using your expertise to provide actionable findings and recommendations for future campaigns.
• Identify and implement new testing opportunities to evolve BAU campaigns, or first-to-market alpha/beta tests that promote innovation.

Essential Qualifications & Skills

* 5 to 7+ years digital marketing with ecommerce experience, and extensive experience with social media advertising platforms and related tools.

• Understanding of online/offline data including its use in the digital and social space.
• Strong grasp on analytics, measurement, and proper test structures to help coach team on their advanced analysis and testing.
• Familiarity and ability to enhance team's use of work management platforms such as Workfront, JIRA, Smartsheet, etc.
• Comfort with high level of autonomy.
• Can distill very technical details into understandable simple terms that motivate action through aligned values and goals.

Preferred Qualifications & Skills

* Experience with online trafficking and tracking via ad servers and digital analytics tools.

• Familiarity with online/offline data and its use in the digital and social space.
• Strong understanding of analytics, measurement, and proper test structures.
• Experience with work management platforms such as Workfront, JIRA, Smartsheet, etc.
• Strong communication and presentation skills.

Education

* Four-year college degree or equivalent work experience. Any Marketing, Business, Social Media, Analytics, or Statistics degree/background is a plus.

Benefits and Perks

arenaflex offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only arenaflex can provide. Learn more about our benefits and perks at [insert link].

Why Join arenaflex?

* Be part of a global leader in the entertainment industry.

• Work with a talented team of innovators and creatives.
• Develop your skills and expertise in a dynamic and fast-paced environment.
• Enjoy a comprehensive rewards package and benefits.
• Make a difference in the lives of millions of people around the world.

How to Apply

If you are a motivated and results-driven individual with a passion for social media and customer engagement, we encourage you to apply for this exciting opportunity. Please submit your application, including your resume and a cover letter, to [insert contact information]. Apply for this job