Demand Generation Specialist

Altrata is looking for a hands-on Demand Generation Specialist to join our marketing team. This is a role for someone who wants to get their hands dirty across the full demand gen mix; email, paid media, automation, and analytics, and grow into a well-rounded marketer. You'll work closely with Product Marketing and Sales to execute campaigns that drive pipeline, and you'll have real ownership of the work from day one. What you'll do Build and execute email marketing campaigns end-to-end: technical setup, audience segmentation, A/B testing, and ongoing optimization Support the planning and execution of paid digital campaigns across Google, LinkedIn, and other paid advertising platforms, working alongside internal team members and external agencies Help maintain marketing automation best practices, including list management, email deliverability, and data hygiene Collaborate with cross-functional teams to bring campaigns to life across multiple channels Contribute to reporting and analysis, pulling insights from campaign data to inform what we do next What you bring 2–4 years of experience in demand generation or digital marketing, ideally at a B2B SaaS company Hands-on experience with at least one email automation platform (Marketo, Pardot, Intercom, Mailchimp, or similar) Solid copywriting instincts, you can write a subject line and a nurture sequence that actually gets opened Comfort working with data: you can pull a report, spot a trend, and explain what it means Strong organizational skills, you manage your own workload, hit deadlines, and flag issues early Familiarity with paid media (Google Ads, LinkedIn, and other paid advertising platforms) is a plus Experience with Salesforce, Google Analytics 4, or Google Tag Manager is a bonus About Altrata We’re a global partner delivering data and intelligence on the most impactful people to our clients’ success. With more than 100 million profiles on wealthy individuals, senior decision makers, board members and c-suite leaders, Altrata provides intelligence on the people who are most impactful to our clients’ success. Advanced integration solutions allow deeper insights and access with more than 9 trillion connections helping clients close more deals, manage risk and identify up and coming talent quickly. Altrata is powered by a global team of researchers who are committed to maintaining millions of profiles and changing data points, so you can effectively engage and make meaningful, lasting connections. We help teams to engage the exceptional. EEOC Statement & Accommodations Statement Altrata is proud to be an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, national origin, citizenship, religion, sex, gender identity, sexual orientation, marital status, age, disability, or Veteran status. We also consider qualified applicants with criminal histories, consistent with EEOC guidelines and local laws. If you have a disability or special need that requires accommodation, please let us know by emailing [email protected]. E-Verify Participation Notice Altrata is a registered participant in the E-Verify program to confirm employee authorization to work in the U.S., administered by the SSA and U.S. Citizenship and Immigration Services (USCIS). View the E-Verify Participation Poster and IER Right to Work Poster for more information Apply To This Job