Meta Media Buyer
Summary
About Us We're a growing digital marketing agency helping local businesses achieve exceptional results through strategic advertising. Our clients range from restaurants and entertainment venues to service businesses, all looking to increase their revenue and customer base. Project Description We're seeking an experienced Meta Ads specialist to manage campaigns for multiple client accounts. The ideal candidate will have proven experience optimizing campaigns for both e-commerce and lead generation, with a strong understanding of creative testing methodologies.
Responsibilities
Manage and optimize Meta ad campaigns across multiple client accounts Develop and implement comprehensive testing strategies (creative, audience, copy) Create and optimize campaign structures for maximum performance Set up and manage automated rules for efficient account management Provide regular performance reporting and strategic recommendations Work collaboratively with our creative and copywriting teams Must-Have Requirements Minimum 2 years of professional Meta ads management experience Demonstrable experience with both e-commerce and lead generation campaigns Experience managing budgets ranging from $500 to $10,000+ monthly Proven track record of improving ROAS and lowering CPL Experience setting up and managing automated rules Strong analytical skills and data-driven decision making Experience with A/B testing methodologies Excellent communication skills and professionalism
Preferred Qualifications
Experience with local business advertising Knowledge of the restaurant, entertainment, or recreation industries Experience with Meta's Advantage+ campaigns Understanding of Google Analytics and conversion tracking Experience implementing Meta Pixel and Conversions API Application Requirements To be considered, please include: A brief overview of your Meta advertising experience 2-3 case studies demonstrating campaign performance improvements Your approach to creative testing and optimization Experience with various budget levels and how your strategy adapts Confirmation that you can provide a video walkthrough of your campaign management approach Budget and Timeline This is an ongoing position with growth potential Hourly rate: Competitive, based on experience Hours per week: 10-20 initially, with potential for increase We look forward to reviewing your application and potentially welcoming you to our team! Apply To This Job