Head of Accounts
About Matchnode Matchnode is a performance-driven digital marketing agency focused on helping healthcare and digital health companies acquire patients, scale responsibly, and build modern growth engines. We specialize in HIPAA-compliant advertising, full-funnel strategy, and data-driven execution across platforms like Meta and Google. Our clients include virtual-first care companies, healthcare startups, and innovative health systems. We operate at the intersection of strategy, media, creative, and analytics—with a core mission of improving patient access and outcomes through smarter marketing. The Role We are hiring a Head of Accounts to lead, scale, and evolve our client services organization. This is a senior leadership role responsible for: Owning client relationships and retention Driving performance outcomes across accounts Building and mentoring a high-performing account management team Acting as the bridge between strategy, media, creative, and analytics You will play a critical role in shaping how Matchnode delivers value to digital health clients—balancing growth, compliance, and operational excellence. Key Responsibilities 1. Client Leadership & Growth Own executive-level relationships across key healthcare and digital health clients Drive retention, expansion, and overall account health Lead quarterly business reviews (QBRs) and strategic planning sessions Identify growth opportunities across channels (Meta, Google, YouTube, etc.) 2. Performance & Strategy Oversight Ensure all accounts are delivering against KPIs (CPA, ROAS, patient acquisition, etc.) Translate complex healthcare marketing challenges (state fragmentation, insurance nuances, compliance constraints) into actionable strategies Partner with media, creative, and analytics teams to drive continuous optimization Champion data-driven decision making using metrics like conversion rates, CAC, and LTV 3. Team Leadership & Development Lead and mentor Account Directors / Account Managers Establish clear performance standards, workflows, and communication cadences Build a scalable account management structure as the agency grows Foster a culture of accountability, ownership, and continuous improvement 4. Operational Excellence Improve processes across onboarding, reporting, and client communication Ensure consistent delivery across accounts while maintaining a high bar for quality Collaborate with leadership on resourcing, forecasting, and capacity planning Drive cross-functional alignment between accounts, media, and creative 5. Healthcare & Compliance Stewardship Ensure all client work aligns with HIPAA, PHI, and platform policies Work closely with legal/compliance stakeholders when needed Maintain deep understanding of healthcare marketing constraints and opportunities What We’re Looking For Experience 5–10+ years in digital marketing, with significant experience in both media buying strategy and account management Proven leadership experience managing account teams in an agency environment Strong background in paid media (Meta, Google, YouTube) and performance marketing Experience working with health care businesses Leadership & Skills Strong executive presence with ability to influence senior stakeholders Data-driven mindset with strong analytical capabilities Ability to balance strategy and execution Excellent communication and organizational skills Comfortable operating in a fast-paced, high-growth environment What Success Looks Like High client retention and expansion across key accounts Consistent performance improvement across campaigns A scalable, high-performing account management team Strong internal alignment across media, creative, and analytics Matchnode recognized as a strategic partner—not just a vendor Apply To This Job